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PROFITABILITY OF INCREMENTAL EXPENDITURE ON FIBRE PROMOTION AgEcon
Hill, Debbie J.; Piggott, Roley R.; Griffith, Garry R..
In this paper the impact of changes in wool promotion expenditure and changes in expenditure on the promotion of competing fibres are examined using an equilibrium displacement model. The emphasis is on examining impacts on producer profits net of promotion expenditure and on benefit-cost ratios measuring changes in producer surplus relative to changes in promotion expenditure. It was found, for example, that incremental expenditure on apparel wool promotion on the domestic market is unprofitable but incremental expenditure on promotion of apparel wool on the export market is generally profitable. Further, it was found that increased promotion of cotton and man-made fibres on the export market, with promotion of apparel wool unchanged, would reduce profits...
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 1996 URL: http://purl.umn.edu/22370
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PROFITABILITY OF INCREMENTAL GENERIC PROMOTION EXPENDITURE BY AUSTRALIAN DAIRY FARMERS AgEcon
Hill, Debbie J.; Piggott, Roley R.; Griffith, Garry R..
The motivation for this study rests on two factors. First, Australian dairy farmers spend around $20 million annually on generic promotion and estimates of the returns from this expenditure are required to facilitate efficient investment decisions. Second, while the Australian dairy industry is currently highly regulated despite a substantial reduction in assistance over the past decade, manufacturing milk subsidies are to be eliminated by 2000 and market milk regulations are being reviewed. The profit potential of promotion may vary with the degree of regulation, so past estimates of the returns from promotion may not hold in the competitive environment of the future. Hence, the aim of this study is to examine the effects of government intervention on...
Tipo: Working or Discussion Paper Palavras-chave: Generic promotion; Dairy; Equilibrium displacement modelling; Livestock Production/Industries; Marketing.
Ano: 1999 URL: http://purl.umn.edu/12913
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The Dual Approach to Research Evaluation:A Simplified Empirical Illustration AgEcon
Hill, Debbie J.; O'Donnell, Christopher J.; Piggott, Roley R.; Griffith, Garry R..
In this paper, the dual approach to ex ante research evaluation in a multiple-input, multiple-output industry is explained and demonstrated. A simplified, illustrative model is developed based on a number of fundamental characteristics of the Australian wool industry and output-augmenting technical change. A normalised quadratic restricted profit function of Australian wool production is specified in terms of effective rather than actual prices. The estimated short-run supply elasticities are quite inelastic. The results of the simplified model show that the development and adoption of a 10 per cent yield-increasing wool technology would result in a 19.6 per cent fall in the actual price of wool and a 9.8 per cent increase in the actual quantity of wool...
Tipo: Presentation Palavras-chave: Livestock Production/Industries; Research Methods/ Statistical Methods.
Ano: 2000 URL: http://purl.umn.edu/123661
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