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| Registros recuperados: 41 | |
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| Kinnucan, Henry W.; Christian, Jason E.. |
| A formula is derived to indicate the marginal returns to nonprice promotion for a competitive industry that promotes in both the domestic and the export market and receives a subsidy for export promotion. Private returns to export promotion are an increasing function of the export promotion elasticity, the export share, and the promotion subsidy and a decreasing function of the domestic supply elasticity, the absolute values of the domestic and export demand elasticities, and opportunity cost. Applying the formula to almond promotion and using previously estimated elasticities, no firm conclusions can be made regarding the effectiveness of export promotion, chiefly because the estimated promotion elasticities are unstable. Assuming that the domestic... |
| Tipo: Journal Article |
Palavras-chave: International Relations/Trade. |
| Ano: 1997 |
URL: http://purl.umn.edu/31016 |
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| Duffy, Patricia A.; Shalishali, Kasazi; Kinnucan, Henry W.. |
| An expected utility model that includes output price and yield uncertainty was used to estimate cotton, corn, and soybean acreage response equations for the Southeast. The model appeared to fit the soybean and corn data well, resulting in own-price elasticity estimates of 0.317 for corn and 0.727 for soybeans. When applied to cotton acreage, however, the model did not yield satisfactory results. When elasticity was allowed to change over time, however, statistical results for the cotton equation improved, yielding an own-price elasticity of 0.915 at data means. |
| Tipo: Journal Article |
Palavras-chave: Government programs; Acreage response; Expected utility; Time-varying parameters; Crop Production/Industries. |
| Ano: 1994 |
URL: http://purl.umn.edu/15163 |
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| Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M.. |
| The dominant pattern in U.S. non-alcoholic drink: consumption over the past 25 years has been a steady increase in per capita soft-drink: consumption, largely at the expense of coffee (and to a lesser extent) milk consumption. Our findings suggest that the major factor governing this pattern is structural change. Specifically, trend was found to be statistically significant in three of the four equations estimated in the Rotterdam system. Moreover, the estimated trend-related changes in per capita consumption (-1.0 percent per year for milk, 2. 1 percent for soft drinks, and 3.7 percent for coffee and tea) leave at most 28 percent ofthe observed quantity variation for 1990-1994 to be accounted for by changes in relative prices, income, and advertising.... |
| Tipo: Working Paper |
Palavras-chave: Advertising; Beverage demand; Milk consumption; Structural change; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/122688 |
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| Kinnucan, Henry W.. |
| Nerlove and Waugh's theory of cooperative (generic) advertising is extended to include tax shifting, cost sharing, and trade. Comparative-static analysis indicates that trade reduces the incentive to promote in the domestic market, and this is true whether the industry inquestion is a net exporter or a net importer. The theory is applied to California egg advertising to demonstrate utility and to highlight the importance of including trade relationships in advertising benefit-cost studies. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: International Relations/Trade; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/20965 |
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| Kinnucan, Henry W.. |
| Nerlove and Waugh's theory of cooperative (generic) advertising is extended to the case of traded goods. Results suggest that trade reduces the incentive to promote by enlarging the effective supply or demand elasticity facing the industry. This is especially true in the net exporter situation where the enlarged demand elasticity (relative to the autarky case) limits the ability to shift advertising costs onto consumers. Simulations of the model using data and parameter values for the California egg industry suggest that ignoring trade prejudices benefit-cost ratios in favor of the promotion program. The upward bias, moreover, is significant even when the trade share is modest. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1999 |
URL: http://purl.umn.edu/30872 |
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| Kinnucan, Henry W.; Forker, Olan D.. |
| With the passage of the Dairy and Tobacco Adjustment Act of 1983, dairy farmer investment in product research, nutrition education, advertising, and promotion in the United States increased from $60 million to $200 million annually. A key decision faced by boards managing these funds is how best to allocate available advertising funds among the various dairy products. In this paper an economic model is developed that shows the allocation of funds among products that would maximize sales in a given market. The model is applied to the New York City market with results suggesting that over the study period diverting funds from fluid milk to cheese advertising would have enhanced milk-equivalent sales in the market by as much as 1.17% or 8.21 million... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1988 |
URL: http://purl.umn.edu/29064 |
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| Paudel, Laxmi; Adhikari, Murali; Houston, Jack E.; Kinnucan, Henry W.. |
| Notwithstanding substantial federal financial support for the export promotion of agricultural products, ways to improve the efficiency of federal funding have not been discussed in empirical research. In this study, an equilibrium displacement framework was developed to evaluate whether the efficiency of export promotion expenditures could be increased by linking them with changes in the exchange rate. In our analysis, the gross gain to domestic cotton producers from the exchange-rate linked subsidy scheme was positive. Findings support exchange-rate linked subsidies for export promotion of agricultural products. |
| Tipo: Working or Discussion Paper |
Palavras-chave: International Relations/Trade. |
| Ano: 2002 |
URL: http://purl.umn.edu/16658 |
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| Kinnucan, Henry W.. |
| An advertising-sales response model is extended to include the effects of demographic factors (age and race) as additional determinants of milk demand. Previous research indicates that the age structure of a population and its racial composition are primary factors influencing fluid milk sales. Failure to incorporate these factors in the milk demand model results in a 30 percent downward biased estimate of the advertising effect. Consequently, the economic effectiveness of milk advertising is understated when the effects of demographic variables are ignored. Changes in demographic factors (growing nonwhite population and shrinking teenage market) appear to explain the relatively flat trend in per capita milk sales in the New York City market over the... |
| Tipo: Journal Article |
Palavras-chave: Livestock Production/Industries; Marketing. |
| Ano: 1986 |
URL: http://purl.umn.edu/28885 |
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| Kinnucan, Henry W.. |
| This session investigates demand situations for food items in Japan and China. A System-Wide Approach for Analyzing Japanese Wheat Import Allocation Decisions Troy Schmitz and Thomas Wahl, Washington State University. Impact of Health Information on Demand for Fats and Oils in Japan: Cointegration and a Complete Demand System Approach Sam-Ryang Kim, Wen Chern and Eugene Jones, The Ohio State University. Separability of Inverse Demands: An Empirical Application to Japanese Demand for Fish and Meats, James Eales and Inaki Pena, Purdue University. Rural Household Fruit and Vegetable Consumption in China Tong Han, Thomas Wahl, and Ronald C. Mittelhammer, Washington State University. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis. |
| Ano: 1998 |
URL: http://purl.umn.edu/20786 |
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| Zheng, Yuqing; Kinnucan, Henry W.. |
| Building on earlier work by Cramer, this paper tests for price-advertising interaction effects in the U.S. non-alcoholic beverage market. Full and restricted specifications of the Rotterdam model are tested along with compensated and first difference double-log models using annual time-series data for the period 1970-2000. Results are mixed in that the full Rotterdam and first difference double-log models fail to reject the null hypothesis of no rotation while the restricted Rotterdam and compensated double-log models indicate rejection. One reason for the ambiguous results may be multicollinearity problems associated with the unrestricted models. Still, our overall conclusion is that there is little solid evidence to suggest that generic advertising... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/20391 |
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| Kinnucan, Henry W.; Venkateswaran, Meenakshi. |
| An eight equation partially-recursive econometric model is specified to indicate the effects of catfish advertising on product awareness, beliefs, attitude and consumption. Results indicate that the ad campaign in its first year (i) increased consumer's awareness on farm-raised catfish 15 percent, (ii) improved consumers' perceptions of and attitude toward catfish 3 to 6 percent, and (iii) increased at-home and restaurant purchases of catfish 12 to 13 percent. The response to the ad campaign is broken down into an "attitude effect" and a "reminder effect" to determine the relative behavioral importance of the affective and cognitive components of the ad copy. Model simulations suggest primacy of the reminder effect, implying the factual content of the ads... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1990 |
URL: http://purl.umn.edu/30007 |
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| Kinnucan, Henry W.. |
| A recent study of Miljkovic, Marsh, and Brester estimates that reductions in the Japanese tariff-rate quota between 1993 and 2001 increased U.S. beef prices by $1.03 per cwt and yen depreciation between 1995 and 1998 reduced U.S. hog prices by $0.99 per cwt. Relaxing the assumption that U.S. beef and hog supplies are fixed cuts the total elasticities underlying these estimates by 50% or more. The upshot is that shocks in the Japanese market have little effect on U.S. beef and pork prices. Hence, producers may be better off focusing on domestic issues such as dietary concerns over red meat consumption. |
| Tipo: Journal Article |
Palavras-chave: Elasticities; Exchange rates; Import demand; Income; Supply response; Tariffs; Q17; F14; C32. |
| Ano: 2004 |
URL: http://purl.umn.edu/43432 |
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| Solomon, H.; Kinnucan, Henry W.. |
| An Annington-type trade model is estimated to determine the effects of government-subsidized export promotion on the demand for U.S. cotton in the Pacific Rim. Results show a significant relationship between promotion expenditures and U.S. market share in four of the six countries examined. One of the two countries exhibiting a non-significant effect had very low promotion expenditures, suggesting that a minimal level of funding may be necessary to achieve a market response. The hypothesis that export promotion has a carryover period lasting beyond one year in general is supported by the data. The question of the economic impacts of export promotion on domestic producers and taxpayers must await additional research. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1993 |
URL: http://purl.umn.edu/22380 |
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| Kinnucan, Henry W.; Cacho, Oscar J.; Hanson, Gregory D.. |
| A multiperiod programming model was used to simulate the effects of lower marginal income tax rates, the soil and water conservation deduction, and the cash tax accounting option on firm growth for a "representative" farm operating in the Alabama Black Belt region. Results show the lowered marginal income tax rates associated with the Economic Recovery Tax Act (ERTA) of 1981 provide a positive growth stimulus to the modeled firm as measured by accumulated net worth over a 10-year planning horizon. The soil and water conservation deduction in general provides greater tax relief to the modeled firm than either the ERTA income tax rate changes or the cash tax accounting provision. Important complementary and substitute relationships were found to exist... |
| Tipo: Journal Article |
Palavras-chave: Political Economy. |
| Ano: 1986 |
URL: http://purl.umn.edu/29792 |
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| Registros recuperados: 41 | |
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