Sabiia Seb
PortuguêsEspañolEnglish
Embrapa
        Busca avançada

Botão Atualizar


Botão Atualizar

Ordenar por: RelevânciaAutorTítuloAnoImprime registros no formato resumido
Registros recuperados: 6
Primeira ... 1 ... Última
Imagem não selecionada

Imprime registro no formato completo
Chapter 4: The Case of Germany AgEcon
Herrmann, Roland; Moser, Anke; Weber, Sascha A..
Tipo: Book Palavras-chave: Food Consumption/Nutrition/Food Safety; Industrial Organization; Marketing; D20; D40; L.
Ano: 2009 URL: http://purl.umn.edu/60675
Imagem não selecionada

Imprime registro no formato completo
Chapter 6: The Case of Poland AgEcon
Herrmann, Roland; Moser, Anke; Weber, Sascha A..
Tipo: Book Palavras-chave: Food Consumption/Nutrition/Food Safety; Industrial Organization; Marketing; D20; D40; L.
Ano: 2009 URL: http://purl.umn.edu/60677
Imagem não selecionada

Imprime registro no formato completo
HONORIEREN VERBRAUCHER PRODUKTE MIT EINEM ZUSATZNUTZEN FÜR DIE GESUNDHEIT? EMPIRISCHE EVIDENZ MIT SCANNERDATEN AgEcon
Moser, Anke; Anders, Sven M..
Die Zunahme ernährungsbedingter Krankheiten in Industrieländern lenkt die Aufmerksamkeit von Verbrauchern, Ernährungsindustrie und Lebensmitteleinzelhandel (LEH) zunehmend auf Lebensmittel mit Zusatznutzen für die Gesundheit. Empfehlungen der Weltgesundheitsorganisation (WHO) zur Vorbeugung ernährungsbedingter Krankheiten zielen auf einen verminderten Konsum fettreicher Fleischarten wie Schweinefleisch und Fleisch von Lamm und Ziege bei gleichzeitigem Anstieg des Verzehrs von Rindfleisch ab. Vor diesem Hintergrund werden mit kanadischen Scannerdaten auf Lebensmitteleinzelhandels- wie auch Haushaltsebene detaillierte Analysen des Nachfrageverhaltens nach verschiedenen Hackfleischsorten mit unterschiedlichen Fettgehaltsstufen durchgeführt. Die Ergebnisse...
Tipo: Conference Paper or Presentation Palavras-chave: Scannerdaten; AIDS-Modell; Multinominales Logit-Modell; Fleischnachfrage; Gesundheit; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/52661
Imagem não selecionada

Imprime registro no formato completo
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel AgEcon
Herrmann, Roland; Moser, Anke; Werner, Elke.
There are two objectives of this article: (i) It is discussed theoretically how the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use of scanner data how prices are actually set and how consumers react at the point of sale to price changes and promotional activities by retailers. The empirical evidence focuses on breakfast products in general and jam and breakfast cereals in particular. Main results are the following: 1. Theory of optimal pricing by multiproduct firms suggests that direct and cross price elasticities of demand and marginal costs determine the profit-maximizing price at one point of time. Good reasons do exist additionally for multiproduct retailers to vary prices...
Tipo: Journal Article Palavras-chave: Food retailing; Scanner data; Price policy; Food demand; Store-level; Price elasticity; Multiproduct firms; Jam; Breakfast cereals; Agribusiness; Demand and Price Analysis.
Ano: 2002 URL: http://purl.umn.edu/98115
Imagem não selecionada

Imprime registro no formato completo
Preisstrategien im deutschen Lebensmitteleinzelhandel – eine empirische Analyse AgEcon
Moser, Anke.
The present article discusses several pricing patterns and promotion activities in the German grocery retail industry. Special sales offers on the one hand and continuous pricing on the other hand affect the price instability of several selected products. Altogether the grocery retail industry exerts a stabilizing effect on prices in comparison with the price instability of agricultural commodities in the world market. Different price levels for products in some retail outlets show that a mixed price calculation is used. Price elasticities in the elastic part of the demand function for four selected products indicate that consumers react strongly to price discounts at the point of sale. Beside pricing strategies, different promotion activities affect...
Tipo: Journal Article Palavras-chave: Grocery retailing industry; Pricing patterns; Price elasticities; Promotion activity; Agribusiness; Industrial Organization.
Ano: 2001 URL: http://purl.umn.edu/98879
Imagem não selecionada

Imprime registro no formato completo
PRICE VARIABILITY OR RIGIDITY IN THE FOOD-RETAILING SECTOR? THEORETICAL ANALYSIS AND EVIDENCE FROM GERMAN SCANNER DATA AgEcon
Herrmann, Roland; Moser, Anke.
In many industrialized countries, the grocery-retailing sector exhibits a strong and increasing market concentration. Hence, it is important to understand retail pricing for many questions related to market power in the marketing chain and to agricultural and food policies. We analyze intertemporal pricing of grocery retailers in Germany with a large set of scanner data for processed foods. In theory, food prices could be rather variable, e.g. due to fluctuating commodity prices in a competitive world, or rather rigid, e.g. due to price adjustment costs. We elaborate that retail sales are crucial and raise food price variability at the points of sale. Despite this, prices are rather rigid and often do not change for many weeks. Moreover, pricing strategies...
Tipo: Conference Paper or Presentation Palavras-chave: Grocery retailing sector; Pricing patterns; Sales; Price rigidity; Scanner data.; Demand and Price Analysis; Marketing.
Ano: 2003 URL: http://purl.umn.edu/25867
Registros recuperados: 6
Primeira ... 1 ... Última
 

Empresa Brasileira de Pesquisa Agropecuária - Embrapa
Todos os direitos reservados, conforme Lei n° 9.610
Política de Privacidade
Área restrita

Embrapa
Parque Estação Biológica - PqEB s/n°
Brasília, DF - Brasil - CEP 70770-901
Fone: (61) 3448-4433 - Fax: (61) 3448-4890 / 3448-4891 SAC: https://www.embrapa.br/fale-conosco

Valid HTML 4.01 Transitional