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Collaborative relationships in the organic wheat supply chain: a case study on three EU Countries Organic Eprints
Naspetti, Dr Simona; Paladini, Ms Maria Elena; Bteich, Dr Marie Reine; Zanoli, Prof Raffaele.
The study was conducted as a part of a EU-wide survey on organic supply chains, carried on in 8 European Countries. In this paper we report the results of the study regarding the winter wheat supply chain in Italy, France and Hungary. In depth interviews with key-informants were carried on in 2006 to investigate the relationships within the supply chain. Results show a low level of collaboration among various actors especially on cost and benefits sharing.
Tipo: Conference paper, poster, etc. Palavras-chave: Produce chain management.
Ano: 2008 URL: http://orgprints.org/12601/1/Naspetti_12601_ed.doc
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Evaluating trust in organic quality marks: a network approach using laddering data Organic Eprints
Gambelli, Dr Danilo; Naspetti, Dr Simona.
A low level of information affects trust in organic quality in Italy. Since organic brands and labels credibility, depends on trust relationships that consumers perceive, it is crucial to understand which kind of relations are more relevant and which of them could have a positive or negative effect in the long-term. The purpose of this study is to examine trust relationship related to buying organic products, to better understand the consumer decision-making process and trust-builders inside the organic channel, using an innovative network approach based on laddering analysis.
Tipo: Conference paper, poster, etc. Palavras-chave: Research methodology and philosophy; Markets and trade; Consumer issues.
Ano: 2008 URL: http://orgprints.org/12306/1/Gambelli_12306_ed.rtf
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Understanding the Organic Consumer through Narratives: an International Comparison Organic Eprints
Midmore, Prof Peter; Ayres, Ms Natasha; Lund, Mr Thomas Bøker; Naspetti, Dr Simona; Zanoli, Prof Raffaele; O'Doherty Jensen, Dr Katerine.
Consumer narratives drawing on life history, events and influences are used to explain evolving consumer behaviour with regard to purchasing and consumption of organic products. Triangulated qualitative interviews, involving 54 principal participants in major and average sized cities in Denmark, the UK and Italy form the empirical basis of the study, combined with shopping trip observation and supplementary interviews. The research uses Gardner’s (2004) concept of ‘change of mind’ as a starting point for analysis. While cultural and geographical contexts vary across countries, a key finding is that consumer behaviour co-evolves with market development. The study concludes that potential future marketing strategies must distinguish carefully between...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade.
Ano: 2008 URL: http://orgprints.org/12574/1/Midmore_12574_ed.doc
Registros recuperados: 3
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