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| Krystallis, Athanasios; Ness, Mitchell. |
| The objective of the present study is to describe the preferences of younger, more educated and higher income Greek consumers for "quality" olive oil brands - quality being defined as a bundle of extrinsic quality cues such as quality assurance labels, health-related information, country-of-origin indication, bottling material and price. The aim of the research is, with the implementation of a conjoint analysis task, to describe and analyze consumer preferences using a random, stratified, sample of urban consumers. The extrinsic quality attributes of olive oil, strongly linked to a previous qualitative, Means-end Chains (MEC) analysis survey, is used as starting points for the development of conjoint profiles. Special emphasis is given to the development... |
| Tipo: Journal Article |
Palavras-chave: Quality extrinsic cues; Conjoint analysis; Segmentation; Market shares; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2005 |
URL: http://purl.umn.edu/8161 |
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| Marreiros, Cristina; Ness, Mitchell. |
| The objectives of this paper are to examine consumers' perceptions of Protected Designation of Origin (PDO) beef on the basis of a survey of consumers and buyers of beef. The paper identifies a profile of PDO beef consumers, examines their behaviour and perceptions on PDO beef, derives the dimensions of perceptions of PDO beef, and establishes segments based upon those dimensions. The results reveal that PDO consumers are representative of all geographical regions, age and profession groups, are lighter consumers of beef and shop for food mainly in the butchers. Consumers' perceptions on PDO beef emphasises quality, safety, and control. However, underlying those perceptions are six main dimensions and it is possible to identify three segments of PDO beef... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Protected designations of origin; Beef; Perceptions; Factor analysis; Cluster analysis; Consumer/Household Economics. |
| Ano: 2002 |
URL: http://purl.umn.edu/24869 |
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| Mamalis, Spyridon; Ness, Mitchell; Bourlakis, Michael. |
| Fast food restaurants have expanded globally in recent years. As companies become global marketers to acquire new knowledge and a greater understanding of the fast food business and the environment, in which they operate in order to determine and adopt an appropriate marketing mix. Managers can use knowledge of a market's national culture to develop successful image strategies. This paper aims to explore the role of culture in the formation of consumer perceptions. To measure cultural influences a store image scale was constructed for fast food restaurants. An eight - step process based on Churchill's (1979), model, guided the development, validation and refinement of the scale. The final structure of the scale included six factors consisting of 14 items.... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Store image; Internationalisation; Adaptation to locality; Consumer/Household Economics. |
| Ano: 2006 |
URL: http://purl.umn.edu/10056 |
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