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Registros recuperados: 13
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A Non-Hypothetical and Incentive Compatible Method for Estimating Consumer Willingness-to-Pay for a Novel Functional Food: The Case of Pomegranates AgEcon
McAdams, Callie P.; Palma, Marco A.; Ishdorj, Ariun; Hall, Charles R..
A preference and valuation mechanism that compared results of an experimental auction and nonhypothetical preference rankings was developed and used to elicit preferences for pomegranate products from a representative sample of shoppers in Texas. Familiarity with pomegranate products increased willingness-to-pay (WTP) for pomegranates, as did tasting and providing additional information on the health benefits of the products. Ready-to-eat and juice products were preferred to whole fruit products. Subjects did not indicate an increased WTP for Texas varieties over California Wonderful pomegranate based on auction bids but indicated a preference for one Texas variety in the nonhypothetical ranking procedure; thus, the auction results and nonhypothetical...
Tipo: Conference Paper or Presentation Palavras-chave: Willingness-to-pay; Pomegranate; Experimental auction; Ranking; Health; Novel product; Food Consumption/Nutrition/Food Safety; Marketing; D12; Q13.
Ano: 2011 URL: http://purl.umn.edu/103682
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COMPARATIVE PRODUCER COSTS OF GAP AND GHP STANDARDS: CAN THE PLAYING FIELD BE MADE LEVEL? AgEcon
Paggi, Mechel S.; Yamazaki, Fumiko; Ribera, Luis A.; Knutson, Ronald D.; Anciso, Juan; Palma, Marco A.; Noel, Jay E..
A number of microbial contamination incidents have continued to raise questions regarding the safety of the U.S. food supply with calls for improved food safety control initiatives and standards by both the private and public sectors. As a reaction to these incidents, there have been increased efforts to enhance food safety by the government and industry groups. Increasingly, process standards are being specified that recommend or prescribe Good Agricultural Practices (GAP) standards for production, Good Handling Practices (GHP) standards for handling products, and Good Management Practices (GMP) for responsibilities in overseeing production and handling operations. A primary concern is the potential that the costs associated with implementing food safety...
Tipo: Conference Paper or Presentation Palavras-chave: Food safety; Citrus; Fresh produce; And regulatory costs; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; Q12.
Ano: 2010 URL: http://purl.umn.edu/116406
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Economic Feasibility of a Mobile Fast Pyrolysis System for Sustainable Bio-crude Oil Production AgEcon
Palma, Marco A.; Richardson, James W.; Roberson, Brad E.; Ribera, Luis A.; Outlaw, Joe L.; Munster, Clyde.
The Official journal of IFAMA. www.ifama.org
Tipo: Journal Article Palavras-chave: Biofuels; Pyrolysis; Economic analysis; Agribusiness; Demand and Price Analysis; Production Economics; Resource /Energy Economics and Policy; Q010; Q240; Q160.
Ano: 2011 URL: http://purl.umn.edu/114636
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Effectiveness of Marketing Order 906 in Promoting Sales of Texas Grapefruit and Oranges AgEcon
Williams, Gary W.; Capps, Oral, Jr.; Palma, Marco A..
This study of the effectiveness of Marketing Order 906 in promoting Texas grapefruit and oranges was requested by TVCC in compliance with the FAIR Act promotion evaluation requirement. The report first provides some background on the U.S. and Texas citrus industries and the citrus promotion programs conducted by TexaSweet over the years and then presents the analytical methodology employed. Based on the statistical analysis conducted, the study concludes that the citrus promotion programs have been effective in enhancing shipments of Texas citrus and that the benefits of the promotion efforts have exceeded the costs.
Tipo: Report Palavras-chave: Sales; Texas Grapefruit; Texas Oranges; Oranges; Grapefruits; Crop Production/Industries; Demand and Price Analysis; Marketing.
Ano: 2007 URL: http://purl.umn.edu/90752
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EVALUATING FACTORS INFLUENCING GROCERY STORE CHOICE AgEcon
Palma, Marco A.; Emerson, Robert D.; House, Lisa.
This paper analyzes consumer preferences toward grocery store choices given a set of attributes of stores. This information will then be used to make inferences on how the opening of a Wal-Mart supercenter would affect the other grocery stores in a small city.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics; Institutional and Behavioral Economics.
Ano: 2003 URL: http://purl.umn.edu/21909
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Evaluating the Factors Influecing the Number of Visits to Farmers' Markets AgEcon
Abello, Francisco J.; Palma, Marco A.; Anderson, David P.; Waller, Mark W..
The primary objective of this paper was to determine key factors impacting the frequency of consumer visits to Texas farmers’ markets measured in number of visits per month. Data obtained from in-person surveys administered in two farmers’ markets locations were used to determine consumer, market factors, and socio-demographic characteristics of shoppers affecting frequency of visits. The results of the model showed that travel distance, number of adults in the household, market promotional characteristics such as entertainment and education activities, food events, as well as education and age were all determinants of frequency of visits to farmers’ markets.
Tipo: Presentation Palavras-chave: Direct marketing; Frequency; Local; Farmers’ markets; Consumer/Household Economics; R11.
Ano: 2012 URL: http://purl.umn.edu/119786
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Food Safety Standards for the U. S. Fresh Produce Industry AgEcon
Palma, Marco A.; Ribera, Luis A.; Paggi, Mechel S.; Knutson, Ronald D..
Tipo: Report Palavras-chave: Food Consumption/Nutrition/Food Safety; Q18.
Ano: 2010 URL: http://purl.umn.edu/93684
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Measuring Demand Factors Influencing Market Penetration and Buying Frequency for Flowers in the U.S. AgEcon
Palma, Marco A.; Ward, Ronald W..
www.ifama.org
Tipo: Journal Article Palavras-chave: Floriculture; Consumer preferences; Ornamentals; Horticulture; Environmental; Consumer/Household Economics; Demand and Price Analysis.
Ano: 2010 URL: http://purl.umn.edu/93340
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Potential Impacts of Food Borne Ill Incidence on Market Movements and Prices of Fresh Produce in the US AgEcon
Palma, Marco A.; Ribera, Luis A.; Bessler, David A.; Paggi, Mechel S.; Knutson, Ronald D..
For many decades, fresh fruits and vegetables enjoyed a reputation as the healthiest products full of essential vitamins, minerals, and other beneficial substances for a balanced diet. However, numerous recent food outbreaks associated with fresh produce have raised concerns on the mind of the consumer. Following an outbreak, consumers reduce their immediate consumption of the affected products. Even tough fresh fruits and vegetables have unique characteristics and flavors, consumers tend to substitute affected outbreak products with other fruits and vegetables. The potential impact of food borne illness on consumption has also a longer term impact, reducing consumption of the products over a period of several months after the outbreak. This paper used...
Tipo: Conference Paper or Presentation Palavras-chave: Food safety; Fresh produce; Historical decomposition; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/46745
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Potential Impacts of Foodborne Illness Incidences on Market Movements and Prices of Fresh Produce in the U.S. AgEcon
Palma, Marco A.; Ribera, Luis A.; Bessler, David A.; Paggi, Mechel S.; Knutson, Ronald D..
This study investigates the potential impacts of food safety outbreaks on domestic shipments, imports, and prices of the produce industry. Three case studies were analyzed to assess these potential impacts: the cantaloupe outbreak of March–April 2008, the spinach outbreak of September 2006, and the tomato outbreak of June–July 2008. Data-determined historical decompositions were conducted to provide a weekly picture of domestic shipment, import, and price fluctuation transmissions. The empirical analysis based on a vector autoregression (VAR) model showed differences in the results depending on the source of the outbreak (domestic vs. imported).
Tipo: Journal Article Palavras-chave: Directed acyclic graphs; Food safety; Fresh produce; Historical decomposition; Outbreaks; Agribusiness; Agricultural and Food Policy; Agricultural Finance; Consumer/Household Economics; Crop Production/Industries; Farm Management; Financial Economics; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; Marketing; Production Economics; Productivity Analysis; Q13.
Ano: 2010 URL: http://purl.umn.edu/100526
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Promoting a local brand: Assessing the Economic Benefits of the Texas Superstar® and Earth-Kind® Promotion on Place (POP) Program AgEcon
Collart, Alba J.; Palma, Marco A.; Carpio, Carlos E..
This paper aims to evaluate consumer’s awareness and willingness-to-pay (WTP) for two ornamental brands in Texas: Texas Superstar® and Earth-Kind®, after a Promotion on Place (POP) Program was developed by the Texas Department of Agriculture (TDA). Consumer’s characteristics that are more likely to influence brand awareness and WTP are identified.
Tipo: Conference Paper or Presentation Palavras-chave: Brand recognition; Willingness to pay; Consumer preferences; Ornamentals; Consumer/Household Economics; Marketing.
Ano: 2011 URL: http://purl.umn.edu/98796
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Repeat Buying Behavior for Ornamental Plants: A Consumer Profile AgEcon
Palma, Marco A.; Collart, Alba J.; Hall, Charles R..
The main objective of this research was to study what stimulates repeat buying behavior for ornamental plants by segmenting consumer demographics and other important variables in the purchasing decision for ornamental plants. Specifically, we looked at the number of transactions per month as a function of the purpose of the purchase. Consumer’s behavioral and socio-demographic characteristics that are more likely to influence the number of ornamental transactions were also identified.
Tipo: Conference Paper or Presentation Palavras-chave: Green Industry; Flower demand; Consumer preferences; Consumer/Household Economics; Marketing; M31; R22.
Ano: 2010 URL: http://purl.umn.edu/56332
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Will the 2010 Dietary Guidelines for Americans be Any More Effective for Consumers? AgEcon
Palma, Marco A.; Jetter, Karen M..
Tipo: Article Palavras-chave: Consumer Trends; Dietary Intake; Food Consumption; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; I18; Q18.
Ano: 2012 URL: http://purl.umn.edu/122795
Registros recuperados: 13
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