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Segmentation of Consuming Markets of Beef 31
Lima Filho, Dario de Oliveira; Sproesser, Renato Luiz; Pereira, Susana Carla Farias; Novaes, Amilton Luiz; Figueiredo, Jeovan de Carvalho.
One of the tasks most difficult in the planning of marketing has been the election of the market-target. Being thus, the market segmentation reveals of great importance. The objective of this study is to discuss a market segmentation model of meat consumers. For in such a way, a bibliographical research was conducted, adopting two basic conditions: (a) the proposals of segmentation of used consuming markets in excellent scientific studies can indicate insights for the presented theoretical construction; and (b) the excellent variable in the process of purchase of the consumers must be considered in the quarrel proposal. The following excellent variable had been identified, considering the purchase process: culture, motivation, perception, health,...
Tipo: Conference Paper or Presentation Palavras-chave: Segmentation; Meat; Consumer behavior; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics.
Ano: 2005 URL: http://purl.umn.edu/24220
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