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| Registros recuperados: 19 | |
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| Roucan-Kane, Maud; Ubilava, David; Xu, Pei. |
| The objective of this paper is to determine how the firm's infrastructure, the financial characteristics of a company (net income, sales), and the organizational structure (number of acquisitions, age of establishment of the firm) affect R&D investments in the agricultural sector. We use data for companies under the SIC codes for agricultural chemicals, and crop planning and protection. The results based on analysis of 69 observations of 12 firms revealed that firm's financial and organizational infrastructure does affect its R&D expenditures. Older and larger firms tend to spend more on R&D. During the last 17 years the R&D expenditures with respect to the sales of the company have been reduced. Finally, contrary to the expectations,... |
| Tipo: Working or Discussion Paper |
Palavras-chave: R&D; Agriculture; Chemicals; Crop planning; Crop protection; Agribusiness; Agribusiness; Research and Development/Tech Change/Emerging Technologies; A10; O32; Q16. |
| Ano: 2007 |
URL: http://purl.umn.edu/7332 |
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| Roucan-Kane, Maud; Martens, Bobby J.; Preckel, Paul V.. |
| Retail shelf space allocation remains a central issue in grocery retailing. A literature review produced many studies on retail shelf space allocation, but none which evaluated shelf space allocation using three major factors at once: space, vertical height, and price. In this study, shelf space allocation was modeled from the perspective of a retailer maximizing profit using space, vertical height, and price. Using benchmarking, the results show how shelf configuration affects consumer demand and retailer profit. Parameters for the model were based on experience-based intuition. Although the initial results are not valuable at this point, the method and results create a rationale and motivation to gather primary data. Once primary data is collected, this... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Shelf space allocation; Retail; Optimization; Grocery; Elasticity; GAMS; Ketchup; Marketing; C61; L81. |
| Ano: 2007 |
URL: http://purl.umn.edu/7330 |
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| Roucan-Kane, Maud; Boehlje, Michael; Gray, Allan W.; Akridge, Jay T.. |
| The objective of this paper is to present the teaching note of a case study. The case study outlines the strategic issues facing Excel Cooperative as a result of the rapid expansion of biofuel production capacity in the Midwestern U.S. Excel Cooperative is a mid-sized, ‘local’, farmer-owned cooperative serving farmers in north central Indiana. Excel is composed of four divisions: agronomy, energy, grain, and feed/livestock. With the Excel case, the reader must think strategically about the broad impacts of the biofuel “boom”, apply strategic management tools and decision-making under uncertainty concepts to better understand the impacts, and frame a response. The methodology proposed in the teaching note is composed of a SWOT analysis, scorecarding and... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Uncertainty; Risk; Heat mapping; Scorecarding; Scenario analysis; Payoff matrix; Decision tree; Real option; Traps; Agribusiness; D81. |
| Ano: 2009 |
URL: http://purl.umn.edu/53584 |
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| Roucan-Kane, Maud; Suttles, Joseph. |
| Extension programs must be evaluated in order to assess their value to participants, institutions, funders, and all other stakeholders. Evaluations can be especially useful when the program has specific objectives that are measurable, either qualitatively and quantitatively. There are many different methods and formats for evaluation, and choosing the correct evaluation can be critical to ensuring the accuracy and relevance of the evaluation results. Considerable thought must be put into determining the correct method for an evaluation, and they must always be focused on the specific objectives of the extension program. After administering an evaluation, the results should be communicated back to the stakeholders of the program in an effective manner... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Extension program; Evaluation; LOGIC; Teaching/Communication/Extension/Profession; Q16; I21; I23. |
| Ano: 2009 |
URL: http://purl.umn.edu/48538 |
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| Roucan-Kane, Maud. |
| The Center for Food and Agricultural Business at Purdue University has improved its evaluation forms to better gather the information needed by the educational team (instructors, program managers, marketing managers). The investigators interviewed staff, instructors and other/similar educational providers to determine the information the evaluation forms need to collect. In depth literature research has also helped determine better what was done elsewhere. Several conclusions have been drawn as a result of this work. First, the evaluation forms used have been redesigned and improved. Secondly, the investigators realized that an evaluation form was not the only assessment tool they should be using for their educational programs. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Evaluation; Industry programs; Agribusiness; Executive education; Teaching/Communication/Extension/Profession; I21; I23; Q16. |
| Ano: 2009 |
URL: http://purl.umn.edu/55538 |
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| Roucan-Kane, Maud; Boehlje, Michael; Gray, Allan W.; Akridge, Jay T.. |
| The business climate for the agricultural sector is characterized by increased uncertainty and “unanticipated surprises,” such as new government regulations, new technology and product introductions, mergers and acquisitions, nonperformance by supply chain partners, and changes in interest and exchange rates. This manuscript uses a real case problem to describe a set of tools(such as scenario analysis, risk scorecarding and heat mapping, payoff matrices, decision trees, and options portfolio mapping) available to use for making strategic decisions in such a business climate. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Scorecarding and heat mapping; Decision trees; Scenario analysis; Payoff matrices; Real options; Agribusiness; Q13. |
| Ano: 2010 |
URL: http://purl.umn.edu/98052 |
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| Roucan-Kane, Maud; Peake, Whitney O.. |
| Although the marketing mix has been covered in great detail in many veins of literature, very little information exists regarding the mix of marketing tools within the agriculture industry serving U.S. agricultural producers. Using a survey conducted by AgriMarketing magazine in June 2006, a two-fold analysis is undertaken. This study attempts to determine the differences in the use of marketing tools by industry and simple regression analysis is conducted to determine promotional factors that produce a significant impact on sales. Both mass media and other promotional tools were found to be the most consistently significant factor impacting sales of firms in the study. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing mix; Agribusiness; Promotion; Agriculture; Marketing; Mass media; Agribusiness; Marketing; Q13; C20. |
| Ano: 2007 |
URL: http://purl.umn.edu/7331 |
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| Roucan-Kane, Maud; Boehlje, Michael. |
| This teaching note accompanies the case study titled “Strategic Decision Making under Uncertainty: Innovation and New Product Introduction during Volatile Times” published under the reference: Boehlje, M. And M. Roucan-Kane, ”Strategic Decision Making under Uncertainty: Innovation and New Product Introduction during Volatile Times”, International Food and Agribusiness Management Review, 12 (4), 2009. This case study outlines the strategic, marketing, and organizational issues facing the farm machinery and equipment division of Deere and Company as it is considering the development of products in the information domain, which encompasses many opportunities of disruptive innovations to market to new or underserved customers. While these disruptive... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Teaching note; Uncertainty; Innovation; Real options; Portfolio; Agribusiness; D81. |
| Ano: 2009 |
URL: http://purl.umn.edu/54372 |
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| Roucan-Kane, Maud; Boehlje, Michael; Gray, Allan W.; Akridge, Jay T.. |
| The dramatic changes occurring throughout the agriculture industry are creating an increasingly turbulent business climate for the sector. The objective of this paper is to present a methodology to understand, assess, evaluate, and manage uncertainty. Five methods are discussed: scenario analysis, scorecarding and heat mapping, payoff matrix, decision tree, and options portfolio mapping. Scenario analysis can help identify the alternative futures that may unfold. Scorecarding and heat mapping assessment tools can be used to assess and map the uncertainties, and decide which uncertainties the company should capitalize on and which projects could be pursued to exploit those uncertainties. Payoff matrices and decision trees (using real option valuation)... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Uncertainty; Risk; Heat mapping; Scorecarding; Scenario analysis; Payoff matrix; Decision tree; Real option; Traps; Agribusiness; D81. |
| Ano: 2009 |
URL: http://purl.umn.edu/55465 |
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| Registros recuperados: 19 | |
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