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| Leao, Flavia Rover; Sproesser, Renato Luiz; Vilpoux, Olivier Francois; Rosina, Leonice; Campeao, Patricia. |
| Para o estudo do agronegócio diferentes correntes teóricas se apresentam, com destaque para os Sistemas Agroindustriais (SAGs). Uma das correntes teóricas pertinentes ao estudo dos SAGs é a Teoria Econômica dos Custos de transação (ECT). Porém, para o entendimento dos sistemas produtivos é necessário o estudo de outras bases teóricas. A Economia Institucional, que enfatiza o papel das instituições formais traduzidas na forma de leis contratuais, tendo como foco a ECT, representa uma análise comparativa entre as formas alternativas de governança, com o intuito de minimizar custos de transações. Outra teoria de grande relevância é a Teoria Econômica das Convenções, que busca compreender as relações existentes entre os atores de um sistema e que permite... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: : Pisciculturas; Coordenação; Sistemas Agroindustriais; Psycultures; Coordination; Agriculture Industrial Systems; Agribusiness. |
| Ano: 2008 |
URL: http://purl.umn.edu/113199 |
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| Caleman, Silvia Morales de Queiroz; Sproesser, Renato Luiz; Lima Filho, Dario de Oliveira; Tredezini, Cicero Antonio Oliveira. |
| The effective measurement of transactions costs constitutes a theoretical gap, toward which research agenda has been directed. It is, however, a difficult task, given the involved complexity - amplitude of concepts, definition of the analytical cut, synergic effect among transaction costs, production costs and the institutional environment. From this assumption it emerges the possibility of applying the Measurement Cost Theory, developed by Yoram Barzel, in order to identify governance mechanisms in productive systems. The Measurement Cost Theory, as long as considers as a variable key of analysis the possibility of measuring transacted attributes, confers simplicity and applicability to the study of organizations. In other words, the identification of... |
| Tipo: Journal Article |
Palavras-chave: Transaction Costs Economics; Measurement Costs Theory; Yoram Barzel; Agribusiness. |
| Ano: 2006 |
URL: http://purl.umn.edu/55192 |
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| Lima Filho, Dario de Oliveira; Sproesser, Renato Luiz; Pereira, Susana Carla Farias; Novaes, Amilton Luiz; Figueiredo, Jeovan de Carvalho. |
| One of the tasks most difficult in the planning of marketing has been the election of the market-target. Being thus, the market segmentation reveals of great importance. The objective of this study is to discuss a market segmentation model of meat consumers. For in such a way, a bibliographical research was conducted, adopting two basic conditions: (a) the proposals of segmentation of used consuming markets in excellent scientific studies can indicate insights for the presented theoretical construction; and (b) the excellent variable in the process of purchase of the consumers must be considered in the quarrel proposal. The following excellent variable had been identified, considering the purchase process: culture, motivation, perception, health,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Segmentation; Meat; Consumer behavior; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/24220 |
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