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TECHNOLOGY ROADMAPPING IN HUNGARY: SOME PRACTICAL OBSERVATIONS AgEcon
Pataki, Bela; Szalkai, Zsuzsanna; Biro-Szigeti, Szilvia.
Technology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing; spending considerable time at the beginning; preferring less frequent but longer workshops than more frequent shorter ones; involving all related functions, active participation of senior managers; having a TRM-champion inside the company; a case-study-based training to teach TRM; and calling TRM a different name at the beginning
Tipo: Journal Article Palavras-chave: Technology roadmapping; Technology management; Technology strategy; Business strategy; Industrial Organization; Marketing; Research and Development/Tech Change/Emerging Technologies; D20; L20; M10; UDC: 005.3; 005.5.
Ano: 2010 URL: http://purl.umn.edu/92349
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