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The development and the impact of Organic Farming Policy in the European Regions (1998-2003) Organic Eprints
Bichler, Ms Barbara; Dabbert, Prof. Stephan; Gambelli, Dr. Danilo; Haering, Dr. Anna; Nicholas, Dr. Phillipa; Paladini, Ms Maria Elena; Vitulano, Ms Susanna; Zanoli, Prof. Raffaele.
This paper summarises the findings of WP 1.3 and WP 2 of the EU-CEEOFP project. Specifically, it presents the results of the analysis of the development and impact of Organic Farming Policy at the regional level in the EU-15.
Tipo: Conference paper, poster, etc. Palavras-chave: Policy environments and social economy.
Ano: 2006 URL: http://orgprints.org/7518/2/Bichler_et_al_Odense_06R.pdf
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The positioning of organic products: which way forward? Organic Eprints
Zanoli, Prof. Raffaele; Naspetti, Dr. Simona.
The current positioning of organic products is based on a segmentation approach that recognises the organic market basically as a (enlarging) niche. Research conducted by the authors through various EU projects shows that the positioning of organic products cannot simply hinge on attributes/characteristics that differentiate organic products from their competitors, nor is a strategy based on benefit segmentation enough. A value/need based positioning of organic food products is proposed, based on a lateral marketing approach.
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade; Consumer issues.
Ano: 2006 URL: http://orgprints.org/7629/1/ZAnoli%2DNaspetti_Odense_06.pdf
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