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Consumer Choice of Private Label or National Brand: The case of organic and non-organic milk AgEcon
Zhuang, Yan; Dimitri, Carolyn; Jaenicke, Edward C..
We use a two-stage, sample selection model to investigate organic milk purchases using Neilsen’s Homescan data. In the first stage, households decide on a weekly basis to buy mainly organic milk or non-organic milk. Results from this stage show that higher income, better education, having children at home, and several other demographic and marketing variables have a positive effect on organic choice. In the second stage, consumers then choose to buy mainly private label milk or national brand milk conditional on their first-stage choice. Most demographic and marketing variables are found to affect the organic and non-organic private label decision in the same way. However, our results show that a few factors, such as marriage status and children,...
Tipo: Conference Paper or Presentation Palavras-chave: Organic milk; Private label; Sample selection; Agribusiness; Consumer/Household Economics; Demand and Price Analysis.
Ano: 2009 URL: http://purl.umn.edu/49207
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PRICE REACTIONS AND ORGANIC PRICE PREMIUMS FOR PRIVATE LABEL AND BRANDED MILK AgEcon
Zhuang, Yan; Dimitri, Carolyn; Jaenicke, Edward C..
Using Nielsen Homescan data set from 52 markets in the United States, this paper assesses the price interactions among the four fluid milk categories (organic private label, organic national brand, non-organic private label and non-organic national brand), how demographic variables and product properties in a market affect milk prices, and the impacts of private label and organic milk market shares on milk prices. We find several types of price competition exist among the four milk categories, including for example symmetric cooperative (non-organic private label vs. non-organic branded milk) and asymmetric dominant-fringe (both organic branded vs. organic private label and non-organic national brand vs. organic national brand. We also find that the...
Tipo: Conference Paper or Presentation Palavras-chave: Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; D43; Q13; C30.
Ano: 2010 URL: http://purl.umn.edu/116388
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