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| Zhuang, Yan; Dimitri, Carolyn; Jaenicke, Edward C.. |
| We use a two-stage, sample selection model to investigate organic milk purchases using Neilsen’s Homescan data. In the first stage, households decide on a weekly basis to buy mainly organic milk or non-organic milk. Results from this stage show that higher income, better education, having children at home, and several other demographic and marketing variables have a positive effect on organic choice. In the second stage, consumers then choose to buy mainly private label milk or national brand milk conditional on their first-stage choice. Most demographic and marketing variables are found to affect the organic and non-organic private label decision in the same way. However, our results show that a few factors, such as marriage status and children,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Organic milk; Private label; Sample selection; Agribusiness; Consumer/Household Economics; Demand and Price Analysis. |
| Ano: 2009 |
URL: http://purl.umn.edu/49207 |
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