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Australian consumers' willingness to pay and willingness to purchase a hypothetical lower cholesterol pork product 31
Bellhouse, Amy; Malcolm, Bill; Griffith, Garry R.; Dunshea, Frank.
This study investigated whether there would be an increase in consumer willingness to pay and purchase if reduced cholesterol pork was introduced to the Australian market. A stated choice analysis was used, with the following questions addressed. How are current purchases of fresh pork affected by concerns about cholesterol content? What financial premium, if any, would consumers place on reduced cholesterol pork? Would consumers buy more pork if a low cholesterol option were available? Is there a group of consumers, such as those with high cholesterol, who have an increased willingness to pay for or purchase reduced cholesterol pork when compared to consumers without this health problem? Results from this study indicated that at present the majority of...
Tipo: Journal Article Palavras-chave: Pork; Cholesterol; Choice analysis; Australian pork; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Farm Management; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Risk and Uncertainty.
Ano: 2010 URL:
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