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ACTUAL PURCHASE VS. INTENDED PURCHASE: DO CONSUMERS BUY WHAT THEY SAY? AgEcon
Rimal, Arbindra; Fletcher, Stanley M.; McWatters, Kay H..
A bivariate probit model was used to examine the relationship between actual and intended purchase of irradiated beef. The likelihood ratio test rejected the equality of parameters affecting actual and intended purchase decisions. Actual purchases were affected by package labels and appearance, while purchase intentions were affected by attitude and demographics.
Tipo: Conference Paper or Presentation Palavras-chave: Beef irradiation; Supermarket simulation; Actual purchase; Purchase intention; Bivariate probit; Consumer/Household Economics; Marketing.
Ano: 1999 URL: http://purl.umn.edu/21548
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RELATIVE AND ABSOLUTE RISK FORMAT IN ELICITING WILLINGNESS-TO-PAY FOR BEEF IRRADIATION AgEcon
Rimal, Arbindra; Fletcher, Stanley M.; McWatters, Kay H..
The relationship between the valuation of reduced risk through irradiation and framing of risk information was determined using absolute and relative risk formats. A double-bounded CV survey was used to measure willingness-to-pay (WTP) for irradiated beef among 740 U.S. households. Results show that the WTP was sensitive to the risk formats.
Tipo: Conference Paper or Presentation Palavras-chave: Beef irradiation; Relative risk format; Absolute risk format; Willingness-to-pay; Double-bounded CV questions; Consumer/Household Economics.
Ano: 2000 URL: http://purl.umn.edu/21825
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THE EFFECTS OF IRRATIONAL RESPONSES IN CONTINGENT VALUATION SURVEY AND THE APPROPRIATE TREATMENT AgEcon
He, Senhui; Fletcher, Stanley M.; Rimal, Arbindra.
This paper investigates the effects of irrational responses on stated willingness-to-pay (WTP) in a contingent valuation study. A significant portion of the respondents stated that they were willing to pay a higher price for irradiated beef which they would avoid consuming due to their concerns about the side effects of irradiation. Such responses may not reflect true WTP and may cause bias in WTP estimate. Excluding these responses from estimation may result in sample selection bias. Whereas setting the bid values presented to these responses close to zero both helped to improve the estimation model and to reduce the potential bias in WTP estimate.
Tipo: Conference Paper or Presentation Palavras-chave: Beef irradiation; Irrational response; Willingness-to-pay; Consumer/Household Economics.
Ano: 2003 URL: http://purl.umn.edu/35073
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