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| Romaniello, Marcelo Marcio; Gomes, Marcos Affonso Ortiz; Oliveira, Luis Carlos Ferreira de Souza; Guimaraes, Paulo Tacito Gontijo; Bartholo, Gabriel Ferreira. |
| Aiming at the maintenance of the prominence of the South Minas coffee culture in the national scenario, the state of Minas Gerais, by means of its public institutions, has created a regional development program to meet the main problems concerning regional coffee production. With that purpose, the Southern Minas Ambit of Coffee culture was established, in search of the following objectives: to improve the quality of coffee, keep and create new employments, increase yield, reduce production costs and, as a consequence, improve the coffee farmers’ income. Nevertheless, in spite of the importance of such program as a subside for the solution of the problems concerning to coffee production of the Southern and Southeastern regions of the state of Minas Gerais,... |
| Tipo: Journal Article |
Palavras-chave: Evaluation; Rural development; Coffee.. |
| Ano: 2004 |
URL: http://purl.umn.edu/43671 |
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| Mario, Talestre Maria do Carmo; Sette, Ricardo de Souza; Antonialli, Luiz Marcelo; Luna, Rosemar Martins; Boas, Luiz Henrique de Barros Vilas. |
| Aiming to identify how marketing tools influence the coffee consumer’s purchasing behavior, a piece of marketing research with exploratory and descriptive analyses, of qualitative nature was accomplished. The survey was used, with structured questionnaires applied to 800 consumers (São Paulo, Belo Horizonte and Rio de Janeiro) in hypermarkets from July to December 2001. The questionnaires were tabulated and analyzed by utilizing the SSPS software (v.10) with descriptive and multivariate statistic analyses. The sample consisted mostly of consumers of the female gender, married, aged between 20 and 40 years, belonging, in general, to the social class B, senior high school educated. Among the marketing tools, it was found that the features related to the... |
| Tipo: Journal Article |
Palavras-chave: Marketing; Consumer’s behavior; Coffee.. |
| Ano: 2003 |
URL: http://purl.umn.edu/43564 |
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| Vegro, Celso Luis Rodrigues; Pino, Francisco Alberto; Moricochi, Luiz; Nogueira Junior, Sebastiao. |
| In despite of the several advantages for exporting ground and roasted coffee instead of green coffee, namely employment and value gains, there are many limitations to the private efforts. Effective attempts have been discouraged by large and stable national market, high risks associated to the international market, and a frightening bureaucracy. Even so, some progress has been reported in recent years as is shown in this paper, based on interviews with Brazilian export agents, industries and cooperatives. Some restrictions are inherent to the enterprises, such as managerial questions and innovation aptitude, while others are systemic. Suggestions to improve processed coffee exports are presented. |
| Tipo: Journal Article |
Palavras-chave: Commodities; Exporting countries; Coffee.; Crop Production/Industries; International Relations/Trade. |
| Ano: 2005 |
URL: http://purl.umn.edu/43984 |
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