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| Registros recuperados: 65 | |
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| Harrison, R. Wes; Ozayan, Aylin; Meyers, Samuel P.. |
| Attributes for two value-added seafood products derived from underutilized crawfish are analyzed using conjoint data from seafood restaurants in the southern region of the United States. Preferences for the products' form, price, and flavor attributes were tested. Statistical tests revealed that the attribute interactions were not significant, and part-worth utilities for all main effects were estimated using an additive preference model. Results indicate that the new crawfish products should be marketed as a high-quality fresh soup base or seafood stuffing, priced between 30% and 50% of the cost of fresh crawfish tail meat. |
| Tipo: Journal Article |
Palavras-chave: Conjoint analysis; Seafood; Value added; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/15552 |
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| Harrison, R. Wes; Sambidi, Pramod R.. |
| A national survey of broiler industry executives is conducted to analyze site-specific factors related to the broiler-complex location problem. Conjoint analysis is used to analyze the broiler complex location decision. Feed costs, community attitude toward the broiler industry, availability of geographically concentrated growers, unemployment rates, and wage rates were found to be the top five factors affecting broiler company location decisions. The quality of roads between feed mill and growers; electricity, heating, water, and sewage costs; and the number of potential growers in the region were also found to be important. |
| Tipo: Journal Article |
Palavras-chave: Broilers; Conjoint analysis; Location; Poultry industry; R12; O18. |
| Ano: 2004 |
URL: http://purl.umn.edu/43457 |
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| Sydorovych, Olha; Wossink, Ada. |
| Increasing public interest in the concept of sustainable agriculture has resulted in the development of a number of methods that could be used for the assessment of sustainability of various agricultural production systems. Because of its complex, multi-dimensional nature, sustainability is most often assessed using numerous indicators, which make aggregate comparisons among systems difficult. In this paper we propose a methodology that could be beneficial in aggregate sustainability assessment. We apply conjoint analysis to identify economic, social, and ecological attributes that are perceived as important for agricultural sustainability by different stakeholders and to assess their relative impact on the overall sustainability measure. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Conjoint analysis; Choice experiments; Sustainability assessment; Environmental Economics and Policy. |
| Ano: 2008 |
URL: http://purl.umn.edu/44464 |
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| Harrison, R. Wes; Gillespie, Jeffrey M.; Fields, Deacue. |
| Of twenty-three agricultural economics conjoint analyses conducted between 1990 and 2001, seventeen used interval-rating scales, with estimation procedures varying widely. This study tests cardinality assumptions in conjoint analysis when interval-rating scales are used, and tests whether the ordered probit or two-limit tobit model is the most valid. Results indicate that cardinality assumptions are invalid, but estimates of the underlying utility scale for the two models do not differ. Thus, while the ordered probit model is theoretically more appealing, the two-limit tobit model may be more useful in practice, especially in cases with limited degrees of freedom, such as with individual-level conjoint models. |
| Tipo: Journal Article |
Palavras-chave: Ordered probit; Two-limit probit; Conjoint analysis; Cardinality; Research Methods/ Statistical Methods. |
| Ano: 2005 |
URL: http://purl.umn.edu/10238 |
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| Wirthgen, Antje. |
| Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’ purchase behaviour. The main research aspects based on a consumer survey are preference testing and attitude measuring to explain consumers’ purchase behaviour concerning selected products. The preference test furthermore offered the possibility to examine the impact of substitutes produced by other environmentally friendly production methods and to estimate the market potential for organic food. The findings of this research are firstly hints on market potential for organic... |
| Tipo: Journal Article |
Palavras-chave: Organic food; Consumer behaviour; Product-specific analysis; Attitude measuring; Conjoint analysis; Consumer/Household Economics; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/98356 |
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| Jabbar, Mohammad A.; Admassu, Samuel A.. |
| Conjoint analysis was applied to asses the part worth of beef quality and safety attributes using a cross sectional data from a stratified sample of 300 households in Addis Ababa city collected in June 2007. Due to the absence of official standards for quality and safety in the domestic market for beef, information on consumer perception on quality and safety attributes were derived from a rapid appraisal. These were then used for defining product profiles in the detailed survey. Results show that, freshness, abattoir stamp, fat content, hygiene of meat shop and staff, and price are significant quality and safety attributes that consumers use, in the order mentioned, in their beef purchase decisions. There are differences in the relative importance of... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Beef; Quality and safety attributes; Conjoint analysis; Food Consumption/Nutrition/Food Safety. |
| Ano: 2009 |
URL: http://purl.umn.edu/50120 |
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| DANTAS, M. I. S.; DELIZA, R.; MININ, V. P. R.; HEDDERLEY, D.. |
| Vários fatores influenciam a percepção do produto pelo consumidor e, conseqüentemente, sua intenção de compra. Dentre tais fatores pode estar a expectativa criada pelas características da embalagem e do rótulo, pois representam o primeiro contato entre o indivíduo e o produto. O objetivo desse trabalho foi avaliar o efeito das características da embalagem na intenção de compra de couve minimamente processada, considerando as diferenças individuais dos consumidores para processar as informações. Cinco características da embalagem de couve minimamente processada (informação, tipo de produção, cor, preço e visibilidade do produto) foram manipuladas e 12 embalagens criadas seguindo delineamento fatorial incompleto. A intenção de compra para o produto foi... |
| Tipo: Artigo de periódico |
Palavras-chave: Intenção de compra; Conjoint analysis; Consumidor; Embalagem. |
| Ano: 2005 |
URL: http://www.alice.cnptia.embrapa.br/alice/handle/doc/1122645 |
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| Dantas,Maria I. S.; Deliza,Rosires; Minim,Valéria P.R.; Hedderley,Duncan. |
| Vários fatores influenciam a percepção do produto pelo consumidor e, conseqüentemente, sua intenção de compra. Dentre tais fatores pode estar a expectativa criada pelas características da embalagem e do rótulo, pois representam o primeiro contato entre o indivíduo e o produto. O objetivo desse trabalho foi avaliar o efeito das características da embalagem na intenção de compra de couve minimamente processada, considerando as diferenças individuais dos consumidores para processar as informações. Cinco características da embalagem de couve minimamente processada (informação, tipo de produção, cor, preço e visibilidade do produto) foram manipuladas e 12 embalagens criadas seguindo delineamento fatorial incompleto. A intenção de compra para o produto foi... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Consumidor; Intenção de compra; Conjoint analysis; Embalagem. |
| Ano: 2005 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612005000400022 |
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| Villalobos,Pablo; Padilla,Carlos; Ponce,Cristian; Rojas,Álvaro. |
| Agrifood markets worldwide have focused on searching for new quality attribute differentiators, which capture the attention of consumers and meet their needs. The purpose of this research was to determine the importance of a set of quality attribute differentiators associated with a beef cut on the choice behavior of the Chilean consumer. The evaluated differentiating characteristics were: price, origin, production method, and quality assurance. A total of 750 subjects were surveyed in the following cities: Talca, Rancagua, and Santiago. Conjoint analysis was carried out to estimate the impact of the assessed attributes on the purchase decision of the consumers polled. Findings point out that the quality attribute differentiators significantly influence... |
| Tipo: Journal article |
Palavras-chave: Conjoint analysis; Country of origin; Animal welfare; Quality assurance; Differentiation; Marketing. |
| Ano: 2010 |
URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392010000100009 |
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| SCHUCH,Alexia Francielli; SILVA,Ana Carla da; KALSCHNE,Daneysa Lahis; SILVA-BUZANELLO,Rosana Aparecida da; CORSO,Marinês Paula; CANAN,Cristiane. |
| Abstract The aim of this study was to evaluate the influence of chicken nuggets packaging attributes on Brazilian consumer purchase intention. Focus group technique was employed in order to identify the relevant packaging characteristics. Forty consumers were interviewed in six sessions where five different types of chicken nuggets packaging were evaluated. After identifying the most relevant parameters for the study (color, picture, brand, and price), the impact of each characteristic (factor) on the purchase intent was evaluated. The conjoint analysis technique was applied to 100 consumers data. Eight stimuli (labels) were prepared by combining two levels for each factor using a fractional factorial design 24-1. The price significantly influences at the... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Breaded chicken; Label; Consumer perception; Focus group; Conjoint analysis. |
| Ano: 2019 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612019000500152 |
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| Registros recuperados: 65 | |
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