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| Registros recuperados: 10 | |
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| Lasner, Tobias; Mytlewski, Adam; Nourry, Myriam; Rakowski, Marcin; Oberle, Martin. |
| The carp farmers of today face many challenges, with changing consumer habits, drought, losses of fish to avian predators and diseases presenting some of the most widespread threats. Our study has selected two European carp-farming areas as case studies: the Aischgrund in Germany and the Barycz Valley in Poland, where local stakeholders have initiated region-marketing concepts. The carp provides the core identity of these region-marketing. The region-marketing aims to boost touristic attractiveness of the regions and should indirectly support carp farmers in the strained economic situation for carp aquaculture. Notwithstanding, it is unknown, how the region-marketing effects carp farms' economics. Stakeholders were interviewed to explore the establishment... |
| Tipo: Text |
Palavras-chave: Benchmarking; Focus group; Profitability; Protected Geographic Indication (PGI); Stakeholder interviews. |
| Ano: 2020 |
URL: https://archimer.ifremer.fr/doc/00657/76867/83105.pdf |
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| SCHUCH,Alexia Francielli; SILVA,Ana Carla da; KALSCHNE,Daneysa Lahis; SILVA-BUZANELLO,Rosana Aparecida da; CORSO,Marinês Paula; CANAN,Cristiane. |
| Abstract The aim of this study was to evaluate the influence of chicken nuggets packaging attributes on Brazilian consumer purchase intention. Focus group technique was employed in order to identify the relevant packaging characteristics. Forty consumers were interviewed in six sessions where five different types of chicken nuggets packaging were evaluated. After identifying the most relevant parameters for the study (color, picture, brand, and price), the impact of each characteristic (factor) on the purchase intent was evaluated. The conjoint analysis technique was applied to 100 consumers data. Eight stimuli (labels) were prepared by combining two levels for each factor using a fractional factorial design 24-1. The price significantly influences at the... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Breaded chicken; Label; Consumer perception; Focus group; Conjoint analysis. |
| Ano: 2019 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612019000500152 |
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| Dantas,Maria Inês Souza; Nakajima,Vânia; Rosa,Damiana Diniz; Andrade,Fábia Oliveira; Canzian,Camila; Martino,Hércia Stampini Duarte. |
| Using packaging and labels to lure consumers and to communicate product benefits directly on the shelf is a competitive advantage factor in the food industry sector. The label is especially effective since besides supplying basic details, such as weight, ingredients, and instructions in compliance with governmental regulations, it attracts consumers' attention and the desire to buy and which often becomes synonymous to the brand name. The objective of this study was to obtain detailed information on consumers' attitudes, opinions, behavior, and concepts regarding guava jam packaging using the focus group technique. The results showed that label color and design, packaging type and information, and brand name and price are determinant attributes in the... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Focus group; Guava jam; Packaging. |
| Ano: 2011 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612011000300003 |
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| Canavari, Maurizio; Lombardi, Pamela; Riedel, Bettina; Spadoni, Roberta. |
| This paper deals with the introduction and promotion of innovative and differentiating products in distribution places geographically far and culturally different by the country of origin/production. In an international trade context, environmental elements (e.g. the introduction of organic agriculture) and the role of the country of origin/production could influence the consumers’ perception of the distribution places. This study is aimed at deepening the knowledge about European consumer attitudes towards Thai organic rice and tapioca imported from Thailand. In particular, the purpose was to explore relevant attributes for the quality product perception, motivations for purchasing, limiting factors, reasonable price brackets, trust elements. In this... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing of quality food products; Differentiating elements; International trade context; Focus group; Semantic categories; Agribusiness; International Relations/Trade; Q13. |
| Ano: 2008 |
URL: http://purl.umn.edu/42889 |
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| Bhuyan, Sanjib; Olson, Frayne E.. |
| Focus group discussions were conducted in April 1997 in two rural North Dakota counties to examine whether the problem of inadequate or missing goods and services in those areas can be solved by using the cooperative business approach. An earlier study (Bhuyan, 1996a) has shown that many rural North Dakota communities lack essential goods and services, such as supermarket or grocery stores, clothing stores, drug stores, bank/credit facilities, and ambulance or fire-services. Focus group participants corroborated those earlier findings at the local level. It was also found that the rural residents were not fully aware of the potential role of cooperatives in the non-agricultural sectors as a means to provide inadequate or missing goods and services.... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Non-agricultural cooperatives; Rural development strategies; Focus group; Community/Rural/Urban Development. |
| Ano: 1998 |
URL: http://purl.umn.edu/23298 |
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| Galluzzo, Nicola. |
| This analysis has examined the consumption of certified quality agricultural productions in the European and Italian markets; this short poster paper has observed, in particular, the perspectives of growth in some agricultural productive sectors, as for example the olive oil industry. In the second part of this research, it is showed the strategic importance of what quality represents for the consumers, as an element able to influence the consumers choices for certified quality olive products. Having compared the results of a case of study carried out on a focus group, with the help of 50 interviewed people, with those obtained by other studies, they pointed out the critical states that certified quality food productions might have for the consumers, the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Focus group; Organic food; Food quality; Extra virgin olive oil.; Agribusiness; Farm Management. |
| Ano: 2007 |
URL: http://purl.umn.edu/7856 |
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| Mora, Cristina; Menozzi, Davide; Faioli, Giusi; de Carlos, Pilar; Briz, Julian; de Felipe, Isabel. |
| Nowadays, the increasing demand by customers and consumers for information on food quality and safety determines, to a certain degree, the structure of the food chain. Traceability is considered as a tool to reach and keep consumers' confidence, which became a central issue to restore consumers' confidence in beef safety after the BSE crisis that strongly affected the EU market. Numerous researches have been carried out to determine consumers' preferences related to quality and food safety. However, the consumer perception of beef traceability has not yet been studied enough. In this paper we want to investigate the perception of Italian and Spanish consumers on this issue by analysing the results of six focus groups carried out in both countries, in the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Traceability; Focus group; Beef market; Supply chain valorisation strategies; Consumer perception; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/10093 |
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| Registros recuperados: 10 | |
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