| Growth in the demand for organic foods has been phenomenal in the past decade both in Australia and overseas because organic production is seen to be beneficial to both human health and the environment. In general, organic products commend a price premium over conventional products. Since organic attributes cannot be verified easily and there is no control over the use of the word 'organic' in the Australian market, the organic label has been subject to abuse. Over ten years, the Australian organic industry has called for a domestic regulation, claiming that any incidence of consumer deception and product misrepresentation can result in the loss of consumer confidence and sales, and more importantly, hinder future industry growth. However, the... |
