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Linguistic False Friends and Expected Food Markets: What can Make Consumers Not Choose Your Product? AgEcon
Fauquet-Alekhine, Philippe; Fauquet-Alekhine-Pavlovskaia, Elena.
Many researches have been done concerning the study of parameters which make people choose or not such product on the market. Concerning food industry, scientists have been involved in the analysis of technical parameters (nutrition, health characteristics) and their perception by the consumer, and in the analysis of psycho-sociological parameters linked with the perception of the product, or emotion associated with food or its environment. Other parameters investigated are suspicion of novelties, adherence to technology or to natural food, enjoyment, necessity. But what about the effect of words from the socio-psycholinguistic standpoint? It seems to be poorly investigated. Some claims: “It doesn’t matter how important the brand name is to the company,...
Tipo: Conference Paper or Presentation Palavras-chave: Agronomy; Product; Market; Marketing; Food industry perception; Psycholinguistic linguistic communication; Language; Foreign migration; Brands; Homonym; Paronym; Neograph; Consumer/Household Economics.
Ano: 2011 URL: http://purl.umn.edu/114361
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