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	Provedor de dados 31 (1) Autor Anders, Sven M. (1) Herrmann, Roland (1) Thompson, Stanley R. (1) Palavra-chave Economic welfare (1) Generic promotion (1) Gepruefte Qualitaet - Bayern (1) Marketing (1) Regional-origin labeling (1) Segmented markets (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2006 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Markets Segmented by Regional - Origin Labeling with Quality Control 31 Thompson, Stanley R.; Anders, Sven M.; Herrmann, Roland. It is the objective of this paper to provide a methodological framework for the analysis of regional marketing programs which include regional-origin labeling as well as quality assurance and control. Such programs are increasingly introduced in Europe and other parts of the world as a means against quality uncertainty in globalized markets. An equilibrium - displacement model is developed for a segmented market with differential qualities that can be utilized for a broad variety of marketing programs. It is applied to one selected European case, i.e. "Gepruefte Qualitaet - Bayern". It is shown that the price impacts on high-quality and low-quality segments depend crucially on substitutive relationships between the markets and the advertising elasticities.... Tipo: Conference Paper or Presentation Palavras-chave: Regional-origin labeling; Segmented markets; Generic promotion; Gepruefte Qualitaet - Bayern; Economic welfare; Marketing. Ano: 2006 URL: http://purl.umn.edu/25530 Registros recuperados: 1 Primeira ... 1 ... Última

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