|
|
|
|
|
| Li, Geng. |
| On the basis of making certain assumption on the game situation of carrying our green marketing, this paper conducts game analysis on the green marketing choice among enterprises, the green marketing choice between enterprises and consumers, and the green marketing choice of consumers. Then this paper expounds the necessity of implementing green marketing as follows: the green marketing is the inevitable requirements of sustainable development of economy; the green marketing is the inevitable choice of green consumption mode; the green marketing is the inevitable results of legalization of environmental problems. The problems faced by the implementation of green marketing are analyzed as follows, first, the concept of green marketing has not yet been... |
| Tipo: Article |
Palavras-chave: Green marketing; Game; Countermeasures; China; Agribusiness. |
| Ano: 2011 |
URL: http://purl.umn.edu/119686 |
| |
|
|
| Kang, Ling-xiang. |
| Based on the overview and characteristics of agricultural products processing enterprises in Yinchuan City, green marketing status of agricultural products processing enterprises in Yinchuan City is introduced from the aspects of product strategy, pricing strategy, distribution strategy and promotion strategy. Problems in the green marketing of agricultural products processing enterprises are analyzed, such as the obvious contradiction between the processing demand and the raw materials, low level of comprehensive utilization of resources, no common demand of green consumption in Yinchuan City, weak strength of enterprise and no concept of green marketing, poor macro-control and insufficient input, neglecting the environmental production of materials... |
| Tipo: Journal Article |
Palavras-chave: Agricultural products; Green marketing; Marketing strategy; Green environmental protection; China; Agribusiness. |
| Ano: 2010 |
URL: http://purl.umn.edu/94267 |
| |
|
|
|
