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Aschemann, J.; Hamm, Ulrich. |
Health is an increasingly important topic in the food market. The regulation (EC) No 1924/2006 on nutrition and health claims is meant to facilitate healthy food choices of consumers. However, research studies about claim perception and choice behaviour are scarce in Europe up to this point, especially those focusing on revealed preferences or a close-to-realistic study design. This contribution reports findings of realistically designed choice-tests accompanied by video-observation and followed by a face-to-face questionnaire. Logistic regression analysis was applied in order to determine the influencing factors on purchase behaviour of food products with claims. Perception of relative healthiness of the product with a claim, credibility of the claim and... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Health claims; Choice tests; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
Ano: 2008 |
URL: http://purl.umn.edu/44012 |
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Muth, Mary K.; Zhen, Chen; Taylor, Justin; Cates, Sheryl; Kosa, Katherine M.; Zorn, David; Choiniere, Conrad J.. |
Food manufacturers have an incentive to include nutrient content claims, health claims, or other types of labeling statements on foods if they believe that consumers will be willing to pay more for products with specific attributes. We estimated semi-log hedonic price regressions for five breakfast bar and cereal product categories using Nielsen ScanTrack scanner data for 2004 and found that labeling statements for these foods are often associated with substantial increases in consumer willingness to pay. The largest effects were associated with “carb-conscious” carbohydrate labeling (reflecting the time period of the data), followed by fat and sugar content labeling statements. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Labeling statements; Nutrient content claims; Health claims; Scanner data; Willingness to pay; Hedonic; Agricultural and Food Policy; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety. |
Ano: 2009 |
URL: http://purl.umn.edu/50333 |
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