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Registros recuperados: 14 | |
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Alfnes, Frode; Yue, Chengyan; Jensen, Helen H.. |
Hypothetical bias is a persistent problem in stated preference studies. We propose and test a method for reducing hypothetical bias based on the cognitive dissonance literature in social psychology. A central element of this literature is that people prefer not to take inconsistent stands and will change their attitudes and behavior to make them consistent. We find that participants in a stated preference willingness-to-pay study, when told that a nonhypothetical study of similar goods would follow, state significantly lower willingness to pay than participants not so informed. In other words, participants adjust their stated willingness to pay to avoid cognitive dissonance from taking inconsistent stands on their willingness to pay for the good being... |
Tipo: Working or Discussion Paper |
Palavras-chave: Apples; Cognitive consistency; Hypothetical bias; Instrument calibration; Willingness to pay. |
Ano: 2009 |
URL: http://purl.umn.edu/47737 |
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Caplan, Arthur J.; Aadland, David; Macharia, Anthony. |
This paper reports results from a contingent valuation based public good experiment conducted in the African nation of Botswana. In a sample of university students, we find evidence that stated willingness to contribute to a public good in a hypothetical setting is higher than actual contribution levels. However, results from regression analysis suggest that this is true only in the second round of the experiment, when participants making actual contributions have learned to significantly lower their contribution levels. As globalization expands markets, and economies such as Botswana’s continue to modernize, there is a growing need to understand how hypothetical bias will influence the valuation of public goods. |
Tipo: Journal Article |
Palavras-chave: Hypothetical bias; Public good; Willingness to pay; Botswana; Environmental Economics and Policy. |
Ano: 2010 |
URL: http://purl.umn.edu/90836 |
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Alfnes, Frode; Steine, Gro. |
We conduct a within-sample test of hypothetical bias and parameter equality between a hypothetical stated choice (SC) experiment using pictures and a real choice (RC) experiments using products. With exception of the none-of-these alternative-specific dummy, we cannot reject parameter equality between the two datasets. However, when we estimate the models separately with no parameter restrictions, the SC experiment gave WTP estimates that were approximately 50 percent higher and marginal WTP estimates that were almost two times as high as the corresponding estimates from the RC experiment. However, even though the monetary value of the WTP disparity was large, the disparity between the WTP estimates from the two data sets was not statistically significant. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Choice experiment; Hypothetical bias; Color; Mixed logit; Salmon; Willingness to pay; Consumer/Household Economics; C81; C93; D12; Q22. |
Ano: 2005 |
URL: http://purl.umn.edu/24761 |
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de Magistris, Tiziana; Gracia, Azucena; Nayga, Rodolfo M., Jr.. |
We test whether the use of an honesty priming task from the social psychology literature can help mitigate hypothetical bias in stated preference choice experiments (CE). Using a between-sample design, we conducted experiments with five treatments: (1) hypothetical CE without cognitive task, (2) hypothetical CE with cheap talk script, (3) hypothetical CE with neutral priming task, (4) hypothetical CE with honesty priming task, and (5) non-hypothetical CE. Results generally suggest that marginal willingness to pay estimates from treatment 4 where subjects are given honesty priming task before the choice experiment are not statistically different from marginal valuations from treatment 5 where subjects are in a non-hypothetical choice experiment. Values from... |
Tipo: Presentation |
Palavras-chave: Hypothetical bias; Cheap talk; Priming; Willingness-to-pay; Marketing; Research Methods/ Statistical Methods; C23; D12; Q18. |
Ano: 2012 |
URL: http://purl.umn.edu/123639 |
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Silva, Andres; Nayga, Rodolfo M., Jr.; Campbell, Benjamin L.; Park, John L.. |
We assess the reduction of hypothetical bias in consumers’ willingness to pay (WTP) for products by applying a generic, short, and neutral cheap talk script in a retail setting. Using an open-ended elicitation mechanism with non-hypothetical, hypothetical, and hypothetical with cheap talk treatments, our results indicate that the hypothetical WTP values are higher than the nonhypothetical values, but the hypothetical with cheap talk values are not significantly different from non-hypothetical estimates. |
Tipo: Journal Article |
Palavras-chave: BDM; Cheap talk; Field experiment; Hypothetical bias; Willingness-to-pay; Research Methods/ Statistical Methods. |
Ano: 2011 |
URL: http://purl.umn.edu/117168 |
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Registros recuperados: 14 | |
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