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| Ameseder, Christoph; House, Lisa; Haas, Rainer; Meixner, Oliver; Fritz, Melanie; Dahl, Ellie; Hofstede, Gert Jan. |
| Research on organizational and inter‐organizational trust has become an important field in management and marketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications are still needed on the issue of whom we trust; is the person whom we are trading with trusted, or the organization, or just the product‐quality? Not only has this question not been answered within this field of research, neither have cultural differences have been described to any great extent. Additionally, if the perceived factors important to establish trusting relationships may or may not be the same on the buyers and the sellers side in international business transaction in food chains. The primary objective of this research study... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Trust; Perceived trust; Importance of trust factors business transaction; Supply chain; Fruit and vegetable; US; EU; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics; Research Methods/ Statistical Methods. |
| Ano: 2010 |
URL: http://purl.umn.edu/100473 |
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