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“A Definition at Last, But What Does it All Mean?” Newspaper Coverage of Organic Food Production and its Effects on Milk Purchases AgEcon
Kiesel, Kristin.
This paper estimates the effects of media coverage of organic food production on food purchases. Information from several data sources links national and local newspaper coverage to fluid milk purchases. An analysis of weekly store-level scanner data in a differences-in-differences approach results in a 5% increase in organic milk sales relative to conventional milk sales. Increases in intensity of news coverage increase this relative difference in sales. Differentiating effects by media context further suggests that product category specific coverage increases sales more than general coverage. Critical coverage does not result in significant effects on organic milk sales.
Tipo: Article Palavras-chave: Consumer behavior; Information media effects; Organic food; Scanner data; Agricultural and Food Policy; Production Economics; Public Economics.
Ano: 2012 URL: http://purl.umn.edu/122316
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"A Definition at Last, but What Does It All Mean?"—Newspaper Coverage of the USDA Organic Seal and its Effects on Food Purchases- AgEcon
Kiesel, Kristin.
Replaced with revised version of paper 07/06/08.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer demand; Labeling; Media effect; Organic food; Scanner data; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/6351
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A Successful Experience of Traceability System for the Case of Yin Chuan Organic Farm in Taiwan AgEcon
Huang, Wan-Tran; Chen, Ying-Houng.
In Taiwan, the traceability system (TS) of whole food chain is in infantile time. Yin Chuan Organic Farm, constituted by the team of rice production and marketing (TRPM), is the first brand in Taiwan rice market. The leader of TRPM is not only to produce the premising rice quality, but also to implement the (TS) that was introduced by Taiwan government with a great result and could be a successful experience passed to other proprietors. The findings of this paper are listed as following: 1. The TS executed by the case is only emphasized on the production side that needs to build more detailed marketing side. 2. The key successful factor to get sound TS model is to have obvious purposes and system harmony.
Tipo: Conference Paper or Presentation Palavras-chave: Traceability system; Food safety; Organic food; Analytic hierarchy process (AHP); Agribusiness; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/7727
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AGREGAÇÃO DE VALOR: UMA ALTERNATIVA PARA A EXPANSÃO DO MERCADO DE ALIMENTOS ORGÂNICOS AgEcon
Vilckas, Mariangela; Nantes, Jose Flavio Diniz.
The lack of sustainability of many rural companies has caused a position change of the rural producers which have been using management tools in their activities. Adding value is an interesting strategy for the rural producers to improve the profitability of their activity and also to reach new markets. Such strategy may be enhanced by means of products classification in accordance with an established standard, the use of proper packaging, products industrialization and development of a brand for the products. In the present paper, two companies placed in São Paulo State, which produce and add value to organic food, were studied. The results show that adding value to organic food is a very interesting alternative for the development of this market, which...
Tipo: Journal Article Palavras-chave: Adding value; Organic food; Rural management.
Ano: 2007 URL: http://purl.umn.edu/43728
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Ansätze für ein produktspezifisches Marketing für Öko-Produkte im konventionellen Handel - Eine Verbraucheranalyse im Elbetal AgEcon
Wirthgen, Antje.
Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’ purchase behaviour. The main research aspects based on a consumer survey are preference testing and attitude measuring to explain consumers’ purchase behaviour concerning selected products. The preference test furthermore offered the possibility to examine the impact of substitutes produced by other environmentally friendly production methods and to estimate the market potential for organic food. The findings of this research are firstly hints on market potential for organic...
Tipo: Journal Article Palavras-chave: Organic food; Consumer behaviour; Product-specific analysis; Attitude measuring; Conjoint analysis; Consumer/Household Economics; Marketing.
Ano: 2003 URL: http://purl.umn.edu/98356
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Characteristics of Organic Food Shoppers AgEcon
Zepeda, Lydia; Li, Jinghan.
Data from a national survey of food shoppers are analyzed by probit and ordered probit models that incorporate elements of Lancaster's product attribute model and Weinstein's precaution adoption process. The models are used to investigate the characteristics of organic and non-organic food shoppers. Where one shops, food beliefs and food knowledge have the largest significant impact on the probability that shoppers buy organic food. Among the demographic characteristics, only the lack of religious affiliation, higher education, and youth are significant explanatory variables.
Tipo: Journal Article Palavras-chave: Consumer decision making; Consumer profiles; Organic food; Product attributes; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; C25; D12; M31.
Ano: 2007 URL: http://purl.umn.edu/6624
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Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries AgEcon
Naspetti, Simona; Zanoli, Raffaele.
Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and shows that additional local/ regional claims can reinforce the appeal of organic products.
Tipo: Article Palavras-chave: Cross-cultural advertising; Ethical values; Consumer attitudes; Organic food; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; International Relations/Trade.
Ano: 2011 URL: http://purl.umn.edu/121946
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COMPORTAMENTO DO CONSUMIDOR DE ALIMENTOS ORGÂNICOS NA CIDADE DE UBERLÂNDIA: UMA APLICAÇÃO DA TÉCNICA LADDERING AgEcon
Boas, Luiz Henrique de Barros Vilas; Sette, Ricardo de Souza; Pimenta, Marcio Lopes.
O crescimento do mercado mundial de alimentos orgânicos nos últimos dez anos tem aumentado a demanda por estudos relacionados a esse tema. Os supermercados têm se mostrado agentes relevantes na distribuição desses produtos no Brasil e no exterior. Este trabalho tem por objetivo descrever as características do comportamento do consumidor de frutas, legumes e verduras (FLV) orgânicas na cidade de Uberlândia, Minas Gerais. Mais especificamente, buscou-se evidenciar tal comportamento com base no encadeamento entre atributos, conseqüências (benefícios que esses atributos são capazes de prover) e valores pessoais dos consumidores. Foram realizadas trinta entrevistas em profundidade, sendo que, para a coleta, análise e interpretação dos dados, utilizou-se a...
Tipo: Conference Paper or Presentation Palavras-chave: Alimentos orgânicos; Comportamento do consumidor; Varejo; Valores; Cadeia de meios e fins; Laddering; Organic food; Consumer behavior; Retail; Values; Means end chain; Agribusiness; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/109669
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Consumer behaviour towards organic food in porto alegre: an application of the theory of planned behaviour Rev. Econ. Sociol. Rural
Hoppe,Alexia; Vieira,Luciana Marques; Barcellos,Marcia Dutra de.
The aim of this study was to investigate consumers' decision-making process, attitudes and values towards organic food throughout the employment of the Theory of Planned Behaviour, adapting the methodology from a European project. 450 consumers were interviewed at supermarkets and farmers' markets in Porto Alegre, Brazil. Results indicate a high penetration level and very positive attitude towards organic products. Organics are believed to be healthier, tastier, more natural and environmental friendly, although being less attractive and more expensive than conventional food. Respondents from the farmers' market represent a specific segment whose values are more oriented toward society. The findings showed an alignment between positive attitude and...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Organic food; Consumer behaviour; Survey.
Ano: 2013 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032013000100004
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Consumer Perception of Organic Food in Urumqi AgEcon
Lili, Zhou; Tong, Chen.
The market for organic products in Urumqi is at the beginning of its development. The objective of this paper is to gain knowledge about consumer’s attitudes toward organic food in Urumqi which is the capital of Xinjiang Uygur Autonomous Region. The consumer’s attitudes were collected by means of a face-to-face survey. Attitudes, purchasing frequency, supply satisfaction and beliefs about organic food were studied with a sample of 720 consumers. The data obtained from the survey were analyzed with univariate analysis, chi-square test, ANOVA and correlation analysis. About 44.9% of Urumqi consumers had never heard of organic food. Urumqi consumers who know organic food consider organically-grown products as very healthy, of good quality and tasty....
Tipo: Conference Paper or Presentation Palavras-chave: Urumqi; Consumer behavior; Organic food; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/7890
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Consumers’ Perceptions and Attitudes of Organic Food Products in Northern Thailand AgEcon
Sangkumchaliang, Parichard; Huang, Wen-Chi.
The International Food and Agribusiness Management Review is published quarterly by IFAMA. www.ifama.org
Tipo: Article Palavras-chave: Organic food; Consumer behavior; Food labels; Consumer awareness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing; Production Economics; Productivity Analysis; Q13; Q18.
Ano: 2012 URL: http://purl.umn.edu/120860
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Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia AgEcon
Kuhar, Ales; Juvancic, Luka.
A country-vide survey related to purchasing behaviour of organic and integrated fruit and vegetables has been prepared for Slovenia. An ordered probit model of consumer choice was developed on the basis of survey results to quantify various determinants of purchase frequency for organically and integrally produced fruit and vegetables. Results show that purchase of analysed produce is most significantly influenced by their availability in retail outlets, followed by consumers’ income, health and environmental considerations, and visual attractiveness of products. Demand for organically and integrally produced fruit and vegetables could be further stimulated by targeted knowledge and awareness raising actions.
Tipo: Article Palavras-chave: Consumer behaviour; Fruit and vegetable; Organic food; Integrated agricultural production; Ordered probit model; Slovenia; Consumer/Household Economics; Marketing; Q13.
Ano: 2010 URL: http://purl.umn.edu/118865
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Determinants of Willingness to Purchase Organic Food: An Exploratory Study Using Structural Equation Modeling AgEcon
Voon, Thomas Jan P.; Ngui, Kwang Sing; Agrawal, Anand.
www.ifama.org
Tipo: Journal Article Palavras-chave: Organic food; Management; SEM; Agribusiness; Consumer/Household Economics; Crop Production/Industries; Production Economics; M20; Q13.
Ano: 2011 URL: http://purl.umn.edu/103989
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Marketing U.S. Organic Foods: Recent Trends From Farms to Consumers AgEcon
Dimitri, Carolyn; Oberholtzer, Lydia.
Organic foods now occupy prominent shelf space in the produce and dairy aisles of most mainstream U.S. food retailers. The marketing boom has pushed retail sales of organic foods up to $21.1 billion in 2008 from $3.6 billion in 1997. U.S. organic-industry growth is evident in an expanding number of retailers selling a wider variety of foods, the development of private- label product lines by many supermarkets, and the widespread introduction of new products. A broader range of consumers has been buying more varieties of organic food. Organic handlers, who purchase products from farmers and often supply them to retailers, sell more organic products to conventional retailers and club stores than ever before. Only one segment has not kept pace—organic farms...
Tipo: Report Palavras-chave: Organic; Organic food; Marketing organic products; Organic supply chain; Producing organic products; Handling organic products; Organic price premiums; ERS; USDA; Agricultural and Food Policy; Marketing.
Ano: 2009 URL: http://purl.umn.edu/58615
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Ökoélelmiszerek megítélése Magyarországon – alakuló fogyasztói tudatosság AgEcon
Szente, Viktoria; Szakaly, Zoltan; Szeles, Gyula.
Tanulmányunkban az ökoélelmiszerek fogyasztói megítélését, a fogyasztói szokásokat és azokat befolyásoló tényezőket mutatjuk be. Az 1200 fős primer megkérdezés eredményei szerint a fogyasztók az ökoélelmiszerekről egyre bővebb ismeretekkel rendelkeznek, felismerik és keresik őket. A vegyszermentességük és természetességük miatt ezeket a termékeket az egészségre kedvező hatásúnak tartják. A magas ár azonban még mindig korlátot jelent, az értékarányos ár elfogadásához több tájékoztatás és erőteljesebb kommunikáció szükséges. Az ökotermékek értékesítésekor rendkívül fontos a bizalom, amely egyrészt az eladó és a vevő közvetlen kapcsolatának erősítésével, másrészt a minősítési rendszer szigorúságával garantálható. --------------------------------------- In...
Tipo: Article Palavras-chave: Ökoélelmiszer; Tudatosság; Fogyasztói magatartás; Marketingkutatás; Organic food; Consciousness; Consumer behaviour; Marketing research; Consumer/Household Economics; Marketing.
Ano: 2011 URL: http://purl.umn.edu/119930
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Organics, trust, and credibility: a management and media research perspective Ecology and Society
Rittenhofer, Iris; School of Business and Social Sciences, Aarhus University; iri@bcom.au.dk; Povlsen, Karen Klitgaard; Department of Aesthetics and Communication, Aarhus University; karenklitgaard@hum.au.dk.
Our purpose was to qualify the relations between trust, credibility, and the field of organics by way of creating a dialogue between two independent Organic Research, Development and Demonstration Programme “MultiTrust” subprojects. Both projects explore the explanatory value of trust and credibility for the success of organic labels in the fields of management research and media research. Our key objectives were to critically scrutinize the trust and credibility constructs applied in each of these two fields, to reflect on their explanatory value in the performance of organics from both a management and media perspective, and to set out an agenda for future interdisciplinary research. We conclude that relations between organic...
Tipo: Peer-Reviewed Reports Palavras-chave: Credibility; Customer; Management; Media; Organic food; Organic labels; Trust.
Ano: 2015
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Politics in food markets: alternative modes of qualification and engaging Rev. Econ. Sociol. Rural
Rezende,Daniel Carvalho de.
Consumers are increasingly practicing an alternative model of politics when they make food choices influenced by civic concerns. The new markets that emerge in this context carry specific modes of qualification that makes food products valuable not only for their intrinsic properties, but also for features associated with their production and distribution. This paper aims to describe the different modes of political qualification and consumer engagement that operate in food markets based on secondary data collected in papers, books, certification norms, and websites. Three distinct "political food markets" are identified: a) Fair Trade; b) sustainable agriculture; and c) vegetarian. Whilst the latter is based on a boycott of "bad" products, the other two...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Political markets; Food markets; Food politics; Market devices; Organic food; Fair trade; Vegetarianism.
Ano: 2014 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032014000200010
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POSSIBILITIES FOR REDUCING HEALTH RISKS IN FOOD RETAIL AgEcon
Furedi-Kovacs, Annamaria.
Managers of organic food stores – as regarding the influence on health – see reliable origin to be the most important criterion during their product selecting decision making process. In the case of traditional foods they find additive artificial materials and GMOs significant among health risks, in the case of organic foods they think that significant problems arise from the shortness of the "best before” period. Dangers coming from the market orientation are judged to be more serious in the case of traditional foods than in the case of organic foods. It is in connection with the mentality with that during their product selecting decision making they emphasize factors connected to safety (eg.: reliable origin) more than market considerations (eg.: fast...
Tipo: Journal Article Palavras-chave: Organic food; Food retail; Perception of risks; Agribusiness; Environmental Economics and Policy; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/58929
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Preispolitik für ökologische Lebensmittel: Eine neo-institutionalistische Analyse AgEcon
Spiller, Achim.
Price premiums are recognized as a central barrier for the diffusion of organic food. On average, the consumer has to pay about 50 % more for organic food than for comparable products. This is also true for large retailers although considerable economies of scale could be expected. Against this background the following article analyzes pricing strategies of supermarkets. It appears evident that higher prices of organic food reflect higher costs of production and lower output, but primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the market are low; price reductions and bargain sales are avoided by competitors. If the premium prices are compared with the results of market research, a...
Tipo: Journal Article Palavras-chave: Organic food; Marketing; Price policy; Neoinstitutional organization theory; Agribusiness; Institutional and Behavioral Economics; Marketing.
Ano: 2001 URL: http://purl.umn.edu/99000
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Promoting Organic Food: Information Policy Versus Production Subsidy AgEcon
Tribl, Christoph; Salhofer, Klaus.
In developed countries governments aim to increase the market share of organic products. Assuming that organic farming creates a positive externality, we address the question of how this environmental benefit can be internalized best. Using the concept of heterogeneous producers and consumers we compare two policy options to enhance organic supply and demand with respect to their efficiency and distributional effect: First, we analyze the effect of a supply-side oriented policy like a subsidy on organic production. Second, we compare this policy measure to a demand-side oriented information policy, which aims to enhance the acceptance and identification of an organic food label. Third, we assume a mix of both policy measures. The main findings of this...
Tipo: Conference Paper or Presentation Palavras-chave: Organic food; Labeling; Production subsidy; Information policy; Welfare; Agricultural and Food Policy; D61; D62; L15; Q18.
Ano: 2005 URL: http://purl.umn.edu/24653
Registros recuperados: 33
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