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| Registros recuperados: 35 | |
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| Kiesel, Kristin. |
| This paper estimates the effects of media coverage of organic food production on food purchases. Information from several data sources links national and local newspaper coverage to fluid milk purchases. An analysis of weekly store-level scanner data in a differences-in-differences approach results in a 5% increase in organic milk sales relative to conventional milk sales. Increases in intensity of news coverage increase this relative difference in sales. Differentiating effects by media context further suggests that product category specific coverage increases sales more than general coverage. Critical coverage does not result in significant effects on organic milk sales. |
| Tipo: Article |
Palavras-chave: Consumer behavior; Information media effects; Organic food; Scanner data; Agricultural and Food Policy; Production Economics; Public Economics. |
| Ano: 2012 |
URL: http://purl.umn.edu/122316 |
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| Vilckas, Mariangela; Nantes, Jose Flavio Diniz. |
| The lack of sustainability of many rural companies has caused a position change of the rural producers which have been using management tools in their activities. Adding value is an interesting strategy for the rural producers to improve the profitability of their activity and also to reach new markets. Such strategy may be enhanced by means of products classification in accordance with an established standard, the use of proper packaging, products industrialization and development of a brand for the products. In the present paper, two companies placed in São Paulo State, which produce and add value to organic food, were studied. The results show that adding value to organic food is a very interesting alternative for the development of this market, which... |
| Tipo: Journal Article |
Palavras-chave: Adding value; Organic food; Rural management. |
| Ano: 2007 |
URL: http://purl.umn.edu/43728 |
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| Wirthgen, Antje. |
| Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’ purchase behaviour. The main research aspects based on a consumer survey are preference testing and attitude measuring to explain consumers’ purchase behaviour concerning selected products. The preference test furthermore offered the possibility to examine the impact of substitutes produced by other environmentally friendly production methods and to estimate the market potential for organic food. The findings of this research are firstly hints on market potential for organic... |
| Tipo: Journal Article |
Palavras-chave: Organic food; Consumer behaviour; Product-specific analysis; Attitude measuring; Conjoint analysis; Consumer/Household Economics; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/98356 |
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| Boas, Luiz Henrique de Barros Vilas; Sette, Ricardo de Souza; Pimenta, Marcio Lopes. |
| O crescimento do mercado mundial de alimentos orgânicos nos últimos dez anos tem aumentado a demanda por estudos relacionados a esse tema. Os supermercados têm se mostrado agentes relevantes na distribuição desses produtos no Brasil e no exterior. Este trabalho tem por objetivo descrever as características do comportamento do consumidor de frutas, legumes e verduras (FLV) orgânicas na cidade de Uberlândia, Minas Gerais. Mais especificamente, buscou-se evidenciar tal comportamento com base no encadeamento entre atributos, conseqüências (benefícios que esses atributos são capazes de prover) e valores pessoais dos consumidores. Foram realizadas trinta entrevistas em profundidade, sendo que, para a coleta, análise e interpretação dos dados, utilizou-se a... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Alimentos orgânicos; Comportamento do consumidor; Varejo; Valores; Cadeia de meios e fins; Laddering; Organic food; Consumer behavior; Retail; Values; Means end chain; Agribusiness; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/109669 |
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| Lili, Zhou; Tong, Chen. |
| The market for organic products in Urumqi is at the beginning of its development. The objective of this paper is to gain knowledge about consumers attitudes toward organic food in Urumqi which is the capital of Xinjiang Uygur Autonomous Region. The consumers attitudes were collected by means of a face-to-face survey. Attitudes, purchasing frequency, supply satisfaction and beliefs about organic food were studied with a sample of 720 consumers. The data obtained from the survey were analyzed with univariate analysis, chi-square test, ANOVA and correlation analysis. About 44.9% of Urumqi consumers had never heard of organic food. Urumqi consumers who know organic food consider organically-grown products as very healthy, of good quality and tasty.... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Urumqi; Consumer behavior; Organic food; Food Consumption/Nutrition/Food Safety. |
| Ano: 2007 |
URL: http://purl.umn.edu/7890 |
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| Furedi-Kovacs, Annamaria. |
| Managers of organic food stores – as regarding the influence on health – see reliable origin to be the most important criterion during their product selecting decision making process. In the case of traditional foods they find additive artificial materials and GMOs significant among health risks, in the case of organic foods they think that significant problems arise from the shortness of the "best before” period. Dangers coming from the market orientation are judged to be more serious in the case of traditional foods than in the case of organic foods. It is in connection with the mentality with that during their product selecting decision making they emphasize factors connected to safety (eg.: reliable origin) more than market considerations (eg.: fast... |
| Tipo: Journal Article |
Palavras-chave: Organic food; Food retail; Perception of risks; Agribusiness; Environmental Economics and Policy; Food Consumption/Nutrition/Food Safety. |
| Ano: 2007 |
URL: http://purl.umn.edu/58929 |
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| Spiller, Achim. |
| Price premiums are recognized as a central barrier for the diffusion of organic food. On average, the consumer has to pay about 50 % more for organic food than for comparable products. This is also true for large retailers although considerable economies of scale could be expected. Against this background the following article analyzes pricing strategies of supermarkets. It appears evident that higher prices of organic food reflect higher costs of production and lower output, but primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the market are low; price reductions and bargain sales are avoided by competitors. If the premium prices are compared with the results of market research, a... |
| Tipo: Journal Article |
Palavras-chave: Organic food; Marketing; Price policy; Neoinstitutional organization theory; Agribusiness; Institutional and Behavioral Economics; Marketing. |
| Ano: 2001 |
URL: http://purl.umn.edu/99000 |
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| Registros recuperados: 35 | |
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