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THE ROLE OF RESORT PLANNING IN SUSTAINING TOURIST DESTINATION IMAGE AgEcon
Ozdemir, Gocke.
The environmental quality is recognized to be an important factor while making decisions upon the destination to visit. The image of the resort will likely to be more realistic but also complex after the tourists’ visit. The complex image of the resort, where the tourist has about after visiting it, is crucial for creating loyalty and also word of mouth advertising. Therefore, if the tourists visiting the resort are to complain then the intermediaries will likely to reduce the tourism activities through that resort or the tourism activities will turn into a more hotel facility based activity. Resort planning is a continous process and defines the systemized and controlled development of the resort. Resort planning can be implemented in an actual resort or...
Tipo: Journal Article Palavras-chave: Tourism; Planning; Destination; Resort; Image; Agribusiness; Community/Rural/Urban Development.
Ano: 2007 URL: http://purl.umn.edu/58931
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