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State Funded Marketing and Promotional Activities to Support a State's Winery Business; Are There Economic Returns?: A Case study using Texas Senate Bill 1370's support of the Texas Wine Industry AgEcon
Hanagriff, Roger D.; Lau, Michael H.; Rogers, Sarah L..
Texas wineries responded to a survey regarding their participation in wine marketing activities, annual changes in gross sales and level of sales growth they attribute to TDA’s support and if these funds create positive economic impacts to their winery. The response rate was 53 of the 93 registered wineries or a 57 percent response rate. Senate Bill 1370 funds allocate annually $725,000 to marketing and promotion of Texas wine. Combining the $725,000 and the normal funding of $250,000 identifies $975,000 in annual support to grow economic value. The most often utilized promotional activity is promotional materials and attending TDA supported wine events. Ninety-two percent of Texas wineries recognize an increase in awareness for the Texas wine...
Tipo: Conference Paper or Presentation Palavras-chave: Texas Wine; Wine Economics; State Commodity Support; State Agricultural Marketing; State Commodity Marketing; Agribusiness; Agricultural and Food Policy; Marketing.
Ano: 2009 URL:
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