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Exploring Trust in E-B2B Relationships AgEcon
Matopoulos, Aristides; Vlachopoulou, Maro; Manthou, Vicky.
The Internet’s unbounded opportunity for inter-firm exchanges is limited by concerns about trust, however, little is known about the development and formation of trust in the area of electronic business-to-business relationships. Drawing on existing research the aim of paper is to explore differences arising between trust in the traditional and in the electronic business to business relationship. In addition, an overall research framework is developed which links trust formation to three dimensions: the type of interaction, the stage of the relationship lifecycle and the type of transacting organizations. These dimensions are further examined in different relationship scenarios. Finally, implications for the agri-food industry are examined.
Tipo: Conference Paper or Presentation Palavras-chave: Trust formation; Electronic relationships; Relationship lifecycle; Institutional and Behavioral Economics; Marketing.
Ano: 2006 URL:
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