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Consumers' Decision between Private Labels and National Brands in a Retailer's Store: A Mixed Multinomial Logit Application AgEcon
Bergès-Sennou, Fabian; Hassan, Daniel; Monier-Dilhan, Sylvette; Raynal, Helene.
We propose to analyze the determinants of consumers' brand decision within a retailer store using a multinomial mixed logit approach. For the consumers' choice, national brands compete with private labels (both me-too product and high quality store brand). We first find that the standard private label (me-too), independently of the price effect, performs better than all national brands in terms of consumers' utility. Second, the high-quality private label does not reach its target yet in term of consumers' acceptance due to a poor product characteristics perception. Last, it appears that households' objective socioeconomic variables (income, education and household size) do not play any role in private label perception, whereas objective consumption...
Tipo: Conference Paper or Presentation Palavras-chave: Brands; Consumers' choice; Mixed logit model; Willingness to pay.; Consumer/Household Economics; D12; L81; Q13.
Ano: 2007 URL: http://purl.umn.edu/9407
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Does respondent’s perceived knowledge of the status quo affect attribute attendance and WTP in choice experiments? Evidence from the Karapiro Catchment Freshwater streams AgEcon
Marsh, Dan; Mkwara, Lena Asimenye; Scarpa, Riccardo.
In environmental valuation studies with stated preference methods researchers often provide descriptions of status quo conditions which may differ from those perceived by respondents. Ignoring this difference in utility baselines may affect the way attributes are attended to in choice tasks and further affect the magnitude of utility changes and hence bias the implied estimates of benefits from the proposed environmental policies. We investigate this issue using data from a choice experiment on a community’s willingness to pay for water quality improvements in streams. About 60% of respondents perceived the description of the quality of water in streams to be better than the one we provided in our scenario. Our results show some differences in serial...
Tipo: Conference Paper or Presentation Palavras-chave: Choice experiments; Fixed status quo; People’s perceived status quo; Willingness to pay.; Community/Rural/Urban Development; Environmental Economics and Policy; Health Economics and Policy; Land Economics/Use.
Ano: 2010 URL: http://purl.umn.edu/96809
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Effects of a Change in Abundance of Elephants on Willingness to Pay for their Conservation AgEcon
Bandara, Ranjith; Tisdell, Clement A..
This paper explores the way in which the stated willingness to pay for the conservation of Asian elephants in Sri Lanka varies with hypothetical variations in their abundance. To do that, it relies on results from a sample of residents of Colombo. The willingness to pay function is found to be unusual. It increases at an increasing rate for hypothetical reductions in the elephant population compared to its current level (a level that makes the Asian elephant endangered) and also increases at a decreasing rate for increases in this population from its current level. Rational explanations are given for this relationship. The relationship is, however, at odds with relationships suggested in some of the literature for total economic value as a function of...
Tipo: Working or Discussion Paper Palavras-chave: Asian elephant; Contingent valuation; Sri Lanka; Total economic value; Wildlife conservation; Willingness to pay.; Environmental Economics and Policy.
Ano: 2004 URL: http://purl.umn.edu/48979
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Endangerment and Likeability of Wildlife Species: How Important are they for Proposed Payments for Conservation AgEcon
Tisdell, Clement A.; Swarna Nantha, Hemanath; Wilson, Clevo.
Examines empirically the relative influence of the degree of endangerment of wildlife species and their stated likeability on individuals’ willingness to pay (WTP) for their conservation. To do this, it utilises data obtained from the IUCN Red List and likeability and WTP data obtained from two serial surveys of a sample of the Australian public who were requested to assess 24 Australian wildlife species in each of three animal classes: mammals, birds and reptiles. Between the first and second survey, respondents were provided with extra information about the focal species. This information resulted in the clear dominance of endangerment as the major influence on the WTP of respondents for the conservation of the focal wildlife species. Our results throw...
Tipo: Working or Discussion Paper Palavras-chave: Conservation of wildlife species; Contingent valuation; Endangerment of species; Likeability of species; Willingness to pay.; Environmental Economics and Policy.
Ano: 2004 URL: http://purl.umn.edu/51419
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Risk, Information, and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay AgEcon
Latvala, Terhi.
This paper analysed factors contributing to consumers’ willingness to pay (WTP) for increased quality information. The empirical scope of the study was restricted to beef, because the beef labelling system enables reliable tracing of quality attributes. The results showed that consumer perceptions of specific risks in food partly explain their WTP. Also negative experiences heard from other people increased the probability of WTP. Trust seems to be extremely significant factor in WTP models. This study implies that the majority of the respondents trust the food safety authorities and the co‐operation of all stakeholders in the food chain.
Tipo: Journal Article Palavras-chave: Risk; Trust; Information; Beef; Willingness to pay.; Food Consumption/Nutrition/Food Safety; Industrial Organization; Risk and Uncertainty.
Ano: 2011 URL: http://purl.umn.edu/101282
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Social ex-post evaluation of local development programs: application of a contingent valuation approach to the Guadix-Marquesado LEADER area (Spain) AgEcon
Calatrava-Requena, Javier; Gonzalez-Roa, Maria del Carmen.
As part of the evaluation of the activity of a district’s local development group (LAG), valuation by local society could be a potential element of interest. In this paper we present a social valuation of the LAG activity in the Guadix-Marquesado district (south-eastern Spain), where the contingent valuation method is one of the analytical elements used. A number of results show how the LAG has now become part the institutional network closest to local society, which values the increased welfare that its activity generates slightly more than its actual annual operating expenses. This somehow socially legitimizes the public funding it receives. Other results pertaining to change perception, familiarity with LAG activities and the scalar valuation of its...
Tipo: Conference Paper or Presentation Palavras-chave: Social evaluation; Rural development; Contingent valuation method; Willingness to pay.; Agricultural and Food Policy; O43; R11.
Ano: 2011 URL: http://purl.umn.edu/100041
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