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Gao, Zhifeng; Schroeder, Ted C.. |
Contingent valuation (CV), choice experiment (CE) and experimental auction (EA) or the combinations of the three methods are often used by researchers to elicit consumer willingness to pay for food attributes (food labels). One concern about using these approaches is that quality attributes of food provided to respondents are assumed independent of other attributes which are not provided to respondents during the survey. The limited attributes provided in a survey may lead respondents to allocate their budgets to those limited attributes rather than allocate their budgets to a larger number of product attributes to truly reveal their preferences. Surveys containing a series of online CEs were collected to investigate the effects of additional beef steak... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Food Labels; Willingness-to-Pay; Choice Experiment; Demand and Price Analysis. |
Ano: 2007 |
URL: http://purl.umn.edu/9900 |
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Zhou, Guzhen; Tran Cong, Chinh; Poerwanto, Devie A.; Goodman, Lucas A.; Pelton, Marie E.; Vollaro, Michele; Childress, Ronald; Kaninda Tshikala, Sam; He, Xiao; Zheng, Zijuan; Maynard, Leigh J.. |
A dairy products manufacturer wishing to expand into university foodservice operations collaborated with a graduate marketing class to research student preferences regarding the Company’s products. Baseline and follow-up stated choice surveys and conditional logit analyses were conducted at a land-grant university where the Company’s products were introduced. Brand awareness grew but remained low during the study period. Average WTP estimates for the Company’s most popular product approximated the retail price and resembled WTP for a competing brand. Average WTP for the Company’s other products, however, was considerably lower than the retail price. Significant WTP differences existed among some consumer segments. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Willingness-to-Pay; Consumer Segment; University Foodservice; Conjoint analysis; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods. |
Ano: 2010 |
URL: http://purl.umn.edu/61332 |
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