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A Non-Hypothetical and Incentive Compatible Method for Estimating Consumer Willingness-to-Pay for a Novel Functional Food: The Case of Pomegranates AgEcon
McAdams, Callie P.; Palma, Marco A.; Ishdorj, Ariun; Hall, Charles R..
A preference and valuation mechanism that compared results of an experimental auction and nonhypothetical preference rankings was developed and used to elicit preferences for pomegranate products from a representative sample of shoppers in Texas. Familiarity with pomegranate products increased willingness-to-pay (WTP) for pomegranates, as did tasting and providing additional information on the health benefits of the products. Ready-to-eat and juice products were preferred to whole fruit products. Subjects did not indicate an increased WTP for Texas varieties over California Wonderful pomegranate based on auction bids but indicated a preference for one Texas variety in the nonhypothetical ranking procedure; thus, the auction results and nonhypothetical...
Tipo: Conference Paper or Presentation Palavras-chave: Willingness-to-pay; Pomegranate; Experimental auction; Ranking; Health; Novel product; Food Consumption/Nutrition/Food Safety; Marketing; D12; Q13.
Ano: 2011 URL: http://purl.umn.edu/103682
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Are Italians Willing to Pay for Agricultural Environmental Safety? A Stated Choice Approach AgEcon
Travisi, Chiara M.; Nijkamp, Peter.
The widespread use of pesticides in agriculture provides a particularly complex pattern of multidimensional negative side-effects, ranging from food safety related effects to the deterioration of farmland ecosystems. The assessment of the economic implications of such negative processes is fraught with many uncertainties. This paper presents results of an empirical study recently conducted in the North of Italy aimed at estimating the value of reducing the multiple impacts of pesticide use. This type of analysis is rather novel in Italy. A statistical technique known as choice modelling is used here in combination with contingent valuation techniques. The experimental design of choice modelling provides a natural tool for tackling simultaneously the...
Tipo: Conference Paper or Presentation Palavras-chave: Pesticide risks; Food safety; Willingness-to-pay; Choice modeling; Contingent valuation; Environmental Economics and Policy.
Ano: 2004 URL: http://purl.umn.edu/24988
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Assessing Consumer Preferences and Attitudes toward Imported Pork in Urban China AgEcon
Ortega, David L.; Wang, H. Holly; Wu, Laping.
China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. To evaluate consumer preferences for imported pork in urban China, primary data were collected in two metropolitan areas- Beijing and Shanghai. Estimated logit models revealed that an individual’s age, shopping location and food safety concerns significantly influenced their willingness-to-pay for U.S. pork. A proportional linear model was developed to evaluate factors affecting purchasing behavior of western-style pork cuts vs. traditional Chinese cuts. Food safety concerns were linked to a previous lean-meat additive scare and a lack of consumer confidence on the Chinese food inspection system.
Tipo: Conference Paper or Presentation Palavras-chave: China; Imported Pork; Willingness-to-pay; Ordered Logit; Food Safety; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; International Development; Marketing; D120; D190; M390; Q130; Q180.
Ano: 2009 URL: http://purl.umn.edu/49993
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Assessing Consumer Preferences for Organically Grown Fresh Fruit and Vegetables in Eastern New Brunswick AgEcon
Haghiri, Morteza; Hobbs, Jill E.; McNamara, Meaghan L..
www.ifama.org
Tipo: Journal Article Palavras-chave: Consumer preferences; Organic fresh produce; Willingness-to-pay; Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Q1.
Ano: 2009 URL: http://purl.umn.edu/92556
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Certification Logos in the Market for Organic Food: What are Consumers Willing to Pay for Different Logos? AgEcon
Janssen, Meike; Hamm, Ulrich.
Organic food is often labelled with an organic certification logo to gain consumer trust in the product integrity. The number of different organic certification logos in the European market raises the question whether consumers prefer specific logos over others. The aim of this paper is to analyse consumers’ willingness-to-pay (WTP) for different organic logos to give recommendations for actors in the organic sector. Choice experiments and structured interviews were conducted with 2,441 consumers of organic food in six European countries. The data was analysed with random parameter logit models. We found great differences between the tested logos regarding the price premium that consumers were willing to pay. The highest WTP was recorded for well-known...
Tipo: Conference Paper or Presentation Palavras-chave: Organic logos; Willingness-to-pay; Credence goods; Random parameter logit models; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2011 URL: http://purl.umn.edu/114454
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Consequences of BSE on Consumers' Attitudes, Perceptions and Willingness to Pay for Certified Beef in Spain AgEcon
Angulo, Ana Maria; Gil, Jose Maria.
The BSE crisis has increased consumers' concerns on beef safety. Product quality systems and controls have been reinforced. Traceability certification and quality labels have been developed to communicate consumers the safety characteristics of the labelled beef and recover consumption. As a consequence, production costs have increased, which have been ultimately transmitted to consumer prices. The objective of this paper is to develop a conceptual model able to analyse main factors influencing consumers' willingness-to-pay for certified beef. A three-equation recursive model is jointly estimated. Results indicate that income, level of beef consumption, the average price consumers paid for beef and beef safety perception are main determinants of Spanish...
Tipo: Conference Paper or Presentation Palavras-chave: Certified beef; Willingness-to-pay; Attitudes; Food safety; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2004 URL: http://purl.umn.edu/24999
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Consumer Preferences for U.S. Pork in Urban China AgEcon
Ortega, David L.; Wang, H. Holly; Wu, Laping.
China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. To evaluate consumer preferences for U.S. pork in urban China, primary data were collected in two metropolitan areas- Beijing and Shanghai. Estimated logit models revealed that an individual’s age, shopping location and food safety concerns significantly influenced their willingness-to-pay for U.S. pork. A proportional linear model was developed to evaluate factors affecting purchasing behavior of western-style pork cuts vs. traditional Chinese cuts. Food safety concerns were linked to a previous lean-meat additive scare and a lack of consumer confidence on the Chinese food inspection system.
Tipo: Conference Paper or Presentation Palavras-chave: China; U.S. Pork; Willingness-to-pay; Ordered Logit; Food safety; Agricultural and Food Policy; Consumer/Household Economics; Marketing; D120; D190; M390; Q130; Q180.
Ano: 2009 URL: http://purl.umn.edu/49184
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CONSUMER VALUATION OF GENETICALLY MODIFIED FOODS AND THE EFFECT OF INFORMATION BIAS AgEcon
Vanwechel, Tamara; Wachenheim, Cheryl J.; Schuck, Eric C.; Lambert, David K..
Bid prices were elicited for standard-label cookies, muffins, and potato chips and those identified as not including genetically modified (GM) ingredients using an experimental auction. Including a statement that the product did not include GM ingredients increased bids over those offered for standard-label products. Providing negative-biased information about the impact of GM crops on the environment increased the risk participants associated with GM foods, and positive-biased information decreased perceived risk. Overall, providing impact information, whether positive- or negative-biased, increased bids for products presumed GM. The influence of information bias on bids varied among selected participant groups, supporting the presence of uniquely...
Tipo: Working or Discussion Paper Palavras-chave: Biotechnology; Environment; Experimental auction; Genetically modified; Information; Willingness-to-pay; Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies.
Ano: 2003 URL: http://purl.umn.edu/23620
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Consumer Willingness to Pay for Swiss Chicken Meat: An In-store Survey to Link Stated and Revealed Buying Behaviour AgEcon
Bolliger, Conradin; Reviron, Sophie.
In a global economy food origin is gaining increasing attention as determining purchase criterion in food consumption. Consequently, for many consumers a product’s country-of-origin (COO) is an important cue in evaluating both domestic and foreign products. A double-bounded dichotomous choice approach in an in-store setting was used to assess consumers’ preference and willingness-to-pay (WTP) for the product attribute “Swiss origin” relative to “European origin” for chicken meat. Data collection took place in the poultry section of six grocery stores in Francophone Switzerland. Sample selection was based on the consumer’s purchase decision, that is only actual chicken buyers were questioned. During the survey product data of participants’ actual purchase...
Tipo: Conference Paper or Presentation Palavras-chave: Contingent valuation method; Country-of-origin; Willingness-to-pay; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/44155
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Consumers’ Valuation of GMO Segregation Programs in Japan AgEcon
Matsumoto, Shigeru.
The contingent valuation method was used to elicit Japanese consumers’ willingness-to-pay for genetically modified organism (GMO) segregation programs. The results revealed that most consumers pay nonnegligible premiums for products produced under strict GMO-segregation programs. However, we found that the premium did not vary by the threshold level of GMO content in the product. We further found that a government certification did not increase the premium for GMO-segregation programs. Therefore, an additional mandatory regulation to reduce GMO contaminations would not be worthwhile because such a regulation would incur substantial enforcement costs.
Tipo: Journal Article Palavras-chave: Contingent valuation method; Genetically modified organism segregation; Willingness-to-pay; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Marketing; D12; M31; Q13; Q18.
Ano: 2006 URL: http://purl.umn.edu/43760
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Consumers Valuations and Choice Processes of Food Safety Enhancement Attributes: An International Study of Beef Consumers AgEcon
Tonsor, Glynn T.; Schroeder, Ted C.; Pennings, Joost M.E.; Mintert, James R..
Food safety concerns have had dramatic impacts on food and livestock markets in recent years. Here we examine consumer preferences for various beef food safety assurances. In particular, we evaluate the extent to which such preferences are heterogeneous within and across country-of-residence defined groups and examine the distributional nature of these preferences with respect to marginal improvements in food safety. We collected data from over 4,000 U.S., Canada, Japan, and Mexican consumers. Using mixed logit models we find that Japanese and Mexican consumers have WTP preferences that are nonlinear in the level of food safety risk reduction. Conversely, U.S .and Canadian consumers appear to possess linear preferences. These results suggest that optimal...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer beef preference; Food safety; Investment decision; Mixed logit; Willingness-to-pay; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/9976
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Consumers’ Willingness to Pay for Bacteriophage Technology Treated Fresh Produce AgEcon
Yeboah, Osei-Agyeman; Goktepe, Ipek; Naanwaab, Cephas B.; Kyei, Foster Ofori.
The United States is remarkably safe, when it comes to food supply. Nevertheless, food can become contaminated with a variety of germs. According to reports by a food safety group of the Centers for Disease Control and Prevention, food-borne illness caused by bacteria such as E. coli and salmonella not only take a huge toll on American consumers’ health but they cost the United States an estimated $152 billion annually in health care and other losses. To curb this increasing phenomenon, there has been a reintroduction of bacteriophage in the treatment of bacteria on raw foods. This study utilized a survey questionnaire administered by telephone to consumers in four different states; Alabama, Georgia, North Carolina, and South Carolina. In this study, as...
Tipo: Presentation Palavras-chave: Willingness-to-pay; Bacteriophage; Fresh produce; Logit model; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Environmental Economics and Policy.
Ano: 2012 URL: http://purl.umn.edu/119733
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Consumers' Willingness-to-Pay for Perennial Grass Conversion to Renewable Energy in South-Central Minnesota AgEcon
Pham, Matthew V..
Poster prepared for presentation at the Agricultural & Applied Economics Association’s 2011 AAEA & NAREA Joint Annual Meeting, Pittsburgh, Pennsylvania, July 24-26, 2011
Tipo: Conference Paper or Presentation Palavras-chave: Willingness-to-pay; Perennial Grass; Contingent Valuation; Economic Feasibility; Credit Stacking; Minnesota; Row Crops; Environmental Economics and Policy; Resource /Energy Economics and Policy.
Ano: 2011 URL: http://purl.umn.edu/103604
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Consumers’ Willingness-to-Pay for Retail Branded Beef Products with Bundled Attributes AgEcon
Franken, Jason R.V.; Parcell, Joseph L.; Tonsor, Glynn T..
With a declining share of the domestic meat market, some beef producers are becoming more attentive to opportunities for value-added products tailored to the desires of certain consumer segments. Using a survey of St. Louis and Kansas City, Missouri meat consumers, this study investigates perceptions of and willingness-to-pay for various value-added attributes that could be supplied as retail branded beef products. Factor analysis identifies two alternative attribute bundles as branding strategies based on perceived importance and complementarity of attributes. Nonparametric procedures provide conservative estimates of willingness-to-pay. Parametric methods identify types of consumers willing to pay significantly higher premiums.
Tipo: Conference Paper or Presentation Palavras-chave: Beef; Branding; Marketing; Value-added; Willingness-to-pay; Agribusiness; Marketing; Q13; Q15.
Ano: 2011 URL: http://purl.umn.edu/103609
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Contingent Valuation of Consumers’ Willingness-to-Pay for Organic Food in Argentina AgEcon
Rodriguez, Elsa M.; Lacaze, Maria Victoria; Lupin, Beatriz.
Throughout these last years, organic agriculture has undergone a remarkable expansion due, among other things, to the greater interest shown by consumers aware of food safety concerns involving real or perceived quality risks [1]. This paper aims to estimate consumers’ willingness to pay (WTP) for organic food products available in the Argentinean domestic market, with a view to providing some useful insights to gain support and outline strategies for promotion of organic production, marketing, regulation, and labelling programs of organic food products. A Binomial Multiple Logistic Regression model is estimated with data from a food consumption survey conducted in Buenos Aires city, Argentina, in April 2005. The Contingent Valuation Method was chosen in...
Tipo: Conference Paper or Presentation Palavras-chave: Willingness-to-pay; Food attributes; Organics; Demand and Price Analysis.
Ano: 2008 URL: http://purl.umn.edu/43947
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Do Local Production, Organic Certification, Nutritional Claims, and Product Branding Pay in Consumer Food Choices? AgEcon
Batte, Marvin T.; Hu, Wuyang; Woods, Timothy A.; Stan, Ernst.
This research furthers the assessment of consumer demand for locally produced foods, while also considering a host of other food attributes that may interact to influence consumer utility. Using stated preference data from a choice-based conjoint analysis survey instrument, we estimate willingness-to-pay for processed food products (blackberry jam) that are differentiated with respect to their branding, the location of their production, certification as organically produced, branding as a product of a small family farming association, and carrying a State Proud certification. Although price is the most important single attribute influencing consumer choice for our sample, consumers also were willing to pay more for food products produced in their state or...
Tipo: Conference Paper or Presentation Palavras-chave: Conjoint analysis; Choice experiment; Locally produced food; Organic foods; Product differentiation; Produce marketing; State Proud programs; Willingness-to-pay; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing; Q11; Q13.
Ano: 2010 URL: http://purl.umn.edu/61026
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Economic valuation of the Emas waterfall, Mogi-Guaçu River, SP, Brazil Anais da ABC (AABC)
Peixer,Janice; Giacomini,Henrique C.; Petrere Jr,Miguel.
The Emas waterfall in Mogi-Guaçu River is regionally recognized as an important fishing spot and touristic place. The first reports of the professional and sport fishing there date back from the 30's, which is the same period when the tourism took place. The present paper provides an environmental valuation of this place and an assessment of the differences among the major groups of people using the area. During 2006 we interviewed 33 professional fishers, 107 sport fishers, 45 tourists and 103 excursionists in order to estimate the Willingness to Pay (WTP) for each category and to analyze the influence of socioeconomic factors by means of logistic regressions and ANCOVAs. The WTP of professional fisher was significantly influenced by age and education,...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Contingent valuation method; Professional fishing; Sport fishing; Tourism; Willingness-to-pay.
Ano: 2011 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0001-37652011000400016
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Effects of Information and Country of Origin On Chinese Consumer Preferences for Wine: An Experimental Approach in the Field AgEcon
Wang, Hainan; McCluskey, Jill J..
Wine is a product whose value largely depends on the reputation associated with its region of production. China is a newcomer and latecomer to wine production and consumption. Wine consumption, especially imported wine, rarely exists outside of major urban areas. Therefore, understanding the Chinese local markets and consumer preference for wine products is important for foreign wine producers. WTP (Willingness-to-Pay), in economics, is the maximum amount a person would be willing to pay for a good, which is a useful tool to address consumers’ preference. In our study, we investigate the effects of information and origin of production on Chinese consumers’ WTP for wine. By using a second-price sealed-bid auction mechanism, which was first developed by...
Tipo: Thesis or Dissertation Palavras-chave: Wine consumption; Willingness-to-pay; Second price auction; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2010 URL: http://purl.umn.edu/61330
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Estimation of a Surface Water Quality Valuation Index for the Appalachian Region AgEcon
Khatri-Chhetri, Arun; Collins, Alan R..
A surface water quality valuation index is developed and used to compare counties across the Appalachian Region. This index was based on a meta-analysis of non-market water quality valuation studies along with an application of benefit transfer. The results reveal that Pennsylvania, Georgia, and New York had the highest percentages of counties with high index values within the Appalachian Region. As this research was part of an inter-disciplinary team assembled by the Appalachian Regional Commission, results of this index can be compared to other indices computed for water resources in the region.
Tipo: Conference Paper or Presentation Palavras-chave: Meta-analysis; Benefit transfer; Contingent valuation; Willingness-to-pay; Environmental Economics and Policy.
Ano: 2011 URL: http://purl.umn.edu/103653
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Factors Influencing Willingness-to-Pay for the Energy Star Label AgEcon
Ward, David O.; Clark, Christopher D.; Jensen, Kimberly L.; Russell, Clifford S.; Yen, Steven T..
In the United States, nearly 17 percent of greenhouse gas emissions come from residential energy use. Increases in energy efficiency for the residential sector can generate significant energy savings and emissions reductions. Consumer labels, such as USEPA’s Energy Star, promote conservation by providing consumers with information on energy usage for household appliances. This study examines how the Energy Star label affects consumer preferences for refrigerators. An online survey of a national sample of adults suggest that consumers are, on average, willing to pay an extra $249.82 to $349.30 for a refrigerator that has been awarded the Energy Star label. Furthermore, the results provide evidence that willingness to pay was motivated by both private...
Tipo: Conference Paper or Presentation Palavras-chave: Energy Star; Willingness-to-pay; Eco-label; Consumer/Household Economics; Demand and Price Analysis; Environmental Economics and Policy.
Ano: 2010 URL: http://purl.umn.edu/61141
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