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Provedor de dados:  Organic Eprints
País:  Germany
Título:  Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries
Autores:  Naspetti, Simona
Zanoli, Raffaele
Data:  2011
Ano:  2011
Palavras-chave:  "Organics" in general Values
Standards and certification Consumer issues
Resumo:  Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and shows that additional local/ regional claims can reinforce the appeal of organic products .
Tipo:  Journal paper
Identificador:  http://orgprints.org/21972/1/11CommunicatingEthicalValuesFiveCountries_IJFSD_2011.pdf

Naspetti, Simona and Zanoli, Raffaele (2011) Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries. journal of Food System Dynamics, 2 (3), pp. 253-273.
Relação:  http://orgprints.org/21972/
Formato:  application/pdf
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