| Registro completo |
| Provedor de dados: |
Organic Eprints
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| País: |
Germany
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| Título: |
State of the art review - On healthy growth initiatives in the mid-scale values-based chain of organic food
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| Autores: |
Kvam, Gunn-Turid
Bjørkhaug, Hilde
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| Data: |
2014-04-04
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| Ano: |
2014
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| Palavras-chave: |
"Organics" in general
Food systems
Environmental aspects
Knowledge management
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| Resumo: |
The aim of the paper is to present results from a review of successful mid-scale organic values-based chains, where characteristics of such chains and their strategies for growth are in focus. The work is part of an EU-project, Healthy Growth, where ten European countries participate. Results are based on reviewed research in each participating country and a general review of research on successful chains. Results show that successful mid-scale values-based chains are characterized by an emphasis on diverse values and product qualities, they emphasize personal relationships between chain actors, are based on a diversity of consciously chosen sale channels both direct and indirect and utilize a variety of communication channels/means to communicate values and product qualities to consumers. They also employ a diversity of organizational forms/structures, where different forms of producer organizations are common in the majority of chains.
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| Tipo: |
Conference paper, poster, etc.
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| Identificador: |
http://orgprints.org/27675/7/27675.pdf
Kvam, Gunn-Turid and Bjørkhaug, Hilde (2014) State of the art review - On healthy growth initiatives in the mid-scale values-based chain of organic food. Paper at: IFSA 2014, Berlin, Germany, 1-4 April 2014.
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| Relação: |
http://orgprints.org/27675/
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| Formato: |
application/pdf
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