| Registro completo |
| Provedor de dados: |
Organic Eprints
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| País: |
Germany
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| Título: |
Organic marketing initiatives and rural development - lessons learned for the organic industry
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| Autores: |
Kujala, Jouni
Kristensen, Niels Heine
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| Data: |
2005
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| Ano: |
2005
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| Palavras-chave: |
Markets and trade
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| Resumo: |
Some of the determining factors for organic marketing initiatives (OMIs) success are supply policy, logistic and processing policy. Many OMIs are afraid of being dependent on one sales channel. Even though most of sales volume goes through supermarket sales, especially in Nordic countries and UK, many still want to develop their direct sales and regional sales.
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| Tipo: |
Conference paper, poster, etc.
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| Idioma: |
Inglês
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| Identificador: |
http://orgprints.org/5780/1/nsem.pdf
Kujala, Jouni and Kristensen, Niels Heine (2005) Organic marketing initiatives and rural development - lessons learned for the organic industry. In: NJF Report, Nordic Association of Agricultural Scientists, 1 (1), pp. 25-29.
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| Editor: |
Nordic Association of Agricultural Scientists
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| Relação: |
http://orgprints.org/5780/
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| Formato: |
application/pdf
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