| Registro completo |
| Provedor de dados: |
Organic Eprints
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| País: |
Germany
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| Título: |
Is organic food a quality attribute or a product category?
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| Autores: |
Denver, Sigrid
Christensen, Tove
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| Data: |
2010-10-18
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| Ano: |
2010
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| Palavras-chave: |
Values
Standards and certification Consumer issues
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| Resumo: |
The present study investigates the relationships between consumer categorization of organic versus non-organic food products, consumers' underlying perceptions of organic food, and their propensity to consume organic foods. A choice experiment is used to test these relations in a case study involving consumer preferences for attributes relating to milk. First and foremost, we find a strong link between how consumers categorize food and their organic profile. Second, we find that knowledge concerning a claim stating that milk from grazing cows is healthier, serves as a way to categorize consumers according to their organic profile. Third, our study supports earlier findings which indicate that socio-demographic factors, such as living in a big city and being well educated, are important drivers of organic demand, together with beliefs in organic foods possessing positive attributes.
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| Tipo: |
Working paper
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| Idioma: |
Inglês
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| Identificador: |
http://orgprints.org/18794/4/18794.pdf
Denver, Sigrid and Christensen, Tove (2010) Is organic food a quality attribute or a product category? Working paper, Institute of Food and Resource Economics, University of Copenhagen. [Submitted]
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| Relação: |
http://orgprints.org/18794/
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| Formato: |
application/pdf
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