| Registro completo |
| Provedor de dados: |
Frontis
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| País: |
Netherlands
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| Título: |
What is marketing? A brief introduction to marketing for participants in the MAP industry
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| Autores: |
Brown, A.
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| Data: |
2006-11-01
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| Ano: |
2006
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| Resumo: |
Marketing is a concept that is often only partially understood by participants in the academic or research branches of the Medicinal and Aromatic Plants industry. This paper is a brief introduction to the vocabulary and main concepts of marketing as practiced today in forward-looking companies
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| Tipo: |
Conference proceedings
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| Identificador: |
http://library.wur.nl/ojs/index.php/frontis/article/view/1234
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| Editor: |
Wageningen UR Library
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| Formato: |
application/pdf
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| Fonte: |
Frontis; Volume 17 Medicinal and Aromatic Plants: Agricultural, Commercial, Ecological, Legal, Pharmacological and Social Aspects; 213-221
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| Direitos: |
Op dit werk is een Creative Commons Licentie van toepassing.
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