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Provedor de dados:  AgEcon
País:  United States
Título:  Are Consumers Willing to Pay More for Biodegradable Containers Than for Plastic Ones? Evidence from Hypothetical Conjoint Analysis and Nonhypothetical Experimental Auctions
Autores:  Yue, Chengyan
Hall, Charles R.
Behe, Bridget K.
Campbell, Benjamin L.
Dennis, Jennifer H.
Lopez, Roberto G.
Data:  2011-02-21
Ano:  2010
Palavras-chave:  Biodegradable
Willingness to pay
Marketing
Carbon footprint
Waste composition
Green industry
Nursery crops
Floriculture crops
Agribusiness
Agricultural and Food Policy
Environmental Economics and Policy
Financial Economics
Food Consumption/Nutrition/Food Safety
Marketing
Public Economics
Research and Development/Tech Change/Emerging Technologies
D12
Q13
Resumo:  This study used and compared hypothetical conjoint analysis and nonhypothetical experimental auctions to elicit floral customers’ willingness to pay for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable containers, but the premium is not the same for different types of containers. This article also shows the mixed ordered probit model generates more accurate results when analyzing the conjoint analysis Internet survey data than the ordered probit model.
Tipo:  Journal Article
Idioma:  Inglês
Identificador:  http://purl.umn.edu/100524
Relação:  Journal of Agricultural and Applied Economics>Volume 42, Number 04, November 2010
Formato:  16
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