| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Price sensitivity within and across retail formats
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| Autores: |
Widenhorn, Andreas
Salhofer, Klaus
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| Data: |
2012-05-30
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| Ano: |
2012
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| Palavras-chave: |
Demand
Elasticity
Discount
Retail formats
International Relations/Trade
D12
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| Resumo: |
Paper removed at the request of the first author, October 2013.
Does the perceived pricing environment affect consumer reactions in food retail? Applying a synthetic demand system approach, we examine if customers of discount stores reveal different demand elasticities than those of conventional supermarkets. Based on a RollAMA dataset containing information on consumption in 12 2 different retail chains in Austria, we first analyze demand patterns when consumers only frequent either discounters or supermarkets, followed by an investigation of potential cross-foormat effects when both types of stores are visited. T Tests for significance of the differences in demand reactions evaluate their importance. Our empirical findings suggest that for the 3 categories of milk products under examination, price elasticities in discount stores are by tendency higher, despite uniform product characteristics. The hypothesis of equal cross-format price elasticities is mostly rejected, which particularly holds for the case of drinking milk.
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| Tipo: |
Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/124108
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| Relação: |
Italian Association of Agricultural and Applied Economics>Congress Papers>2012 First Congress, June 4-5, 2012, Trento, Italy
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| Formato: |
18
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