| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
AGRICULTURAL MARKETING IN RURAL DEVELOPMENT: A GUIDE FOR THE MARKETING PRACTITIONER INVOLVED IN RURAL DEVELOPMENT
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| Autores: |
Ooijen, Rudy
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| Data: |
2003-05-29
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| Ano: |
1985
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| Palavras-chave: |
Community/Rural/Urban Development
Marketing
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| Resumo: |
The main objective of this paper is to develop a general framework for rural development in which marketing will play a major role. This framework could make the "learning by doing" process more efficient and effective. Specific goals of this paper are to provide the reader with: (1) a better overall understanding of the rural development and marketing development process, (2) an analysis of approaches used by rural development projects in their effort to improve rural marketing, and (3) a systematic approach to rural marketing development. The focus will be on the semi-subsistence and subsistence farmers, who provide a major share of total production and marketed surplus in most developing countries. The importance of the development of the small-holder sector should be seen not only in terms of increasing rural incomes but also as creating a domestic market for the goods and services supplies by the urban sector.
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| Tipo: |
Thesis or Dissertation
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| Idioma: |
Inglês
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| Identificador: |
9327
http://purl.umn.edu/11148
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| Editor: |
AgEcon Search
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| Relação: |
Michigan State University>Department of Agricultural Economics>Graduate Research Master's Degree Plan B Papers
Graduate Research Master's Degree Plan B Papers
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| Formato: |
86
application/pdf
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