| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
AN ANALYSIS OF OKLAHOMA DIRECT MARKETING OUTLETS: CASE STUDY OF PRODUCE FARMERS' MARKETS
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| Autores: |
Henneberry, Shida Rastegari
Agustini, Haerani N.
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| Data: |
2004-01-20
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| Ano: |
2004
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| Palavras-chave: |
Consumer/Household Economics
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| Resumo: |
The objectives of this study are to examine consumer preferences among various marketing channels including direct marketing in Oklahoma, and to analyze the impact of various demographic variables on purchasing choice. Specifically, this research focuses on the links between demographic factors and shopping preferences. Data from consumers' survey in 21 farmers' markets in Oklahoma will be used to analyze consumer preferences using an ordered logistic regression analysis method. Farmers' market producers and market managers were also surveyed. The results of this study identify consumer characteristics that influence produce demand and consequently growers' return at Oklahoma farmers' market.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
12440
http://purl.umn.edu/34710
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| Editor: |
AgEcon Search
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| Relação: |
Southern Agricultural Economics Association>2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma
Selected Paper
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| Formato: |
18
application/pdf
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