| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Adoption Behavior in Food Retailers' Decision to Offer Fresh Irradiated Ground Beef
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| Autores: |
Jaenicke, Edward C.
Harrison, R. Wes
Jensen, Kimberly L.
Jakus, Paul M.
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| Data: |
2005-09-28
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| Ano: |
2005
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| Palavras-chave: |
Marketing
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| Resumo: |
During the 14-month period from May 2002 to June 2003, approximately 10 percent of U.S. supermarkets began to offer fresh irradiated ground beef under the stores' own labels. Using a survey of supermarket store managers from this time period, this paper investigates the factors that influenced stores' adoption of irradiated ground beef. Results from the adoption model show that factors associated with competition, merchandising philosophy, and structure in the food retailing industry play a strong role in the decision. Among other results, we find that variables relating to a competitor's adoption status and proximity can increase the likelihood of a store's adoption decision.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
17757
http://purl.umn.edu/24680
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| Editor: |
AgEcon Search
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| Relação: |
European Association of Agricultural Economists>2005 International Congress, August 23-27, 2005, Copenhagen, Denmark
Contributed Paper
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| Formato: |
16
application/pdf
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