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Provedor de dados:  AgEcon
País:  United States
Título:  An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc.
Autores:  Dhar, Tirtha Pratim
Chavas, Jean-Paul
Cotterill, Ronald W.
Gould, Brian W.
Data:  2006-02-28
Ano:  2002
Palavras-chave:  Market structure
Strategic pricing
Conjectural variations
Price reaction
Carbonated soft drinks
Demand and Price Analysis
Resumo:  Market structure and strategic pricing for leading brands sold by Coca Cola and Pepsi Inc. are investigated in the context of a flexible demand specification and structural price equations. This approach is more general than prior studies that rely upon linear approximations and interactions of an inherently nonlinear problem. We test for Bertrand equilibrium, Stackelberg equilibrium, collusion, and a general conjectural variation (CV) specification. This nonlinear Full Information Maximum Likelihood (FIML) estimation approach provides useful information on the nature of imperfect competition and the extent of market power.
Tipo:  Working or Discussion Paper
Idioma:  Inglês
Identificador:  20102

http://purl.umn.edu/25231
Editor:  AgEcon Search
Relação:  University of Connecticut>Food Marketing Policy Center>Research Reports
Research Report No. 65
Formato:  27

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