| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Does trust influence consumer behaviour?
Beeinflusst Vertrauen das Verbraucherverhalten?
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| Autores: |
Dierks, Leef H.
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| Data: |
2010-11-18
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| Ano: |
2007
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| Palavras-chave: |
Consumer behaviour
Uncertainty
Food safety
Trust
Food Consumption/Nutrition/Food Safety
Risk and Uncertainty
Consumer/Household Economics
Farm Management
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| Resumo: |
Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element with regard to a more in-depth understanding of consumer behaviour under uncertainty. Moreover, it is analysed whether different values of trust allow for deriving coherent population segments and whether these can likewise be identified on the basis of consumers’ socio-economic features.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
ISSN 00002-1121
http://purl.umn.edu/96727
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| Relação: |
German Journal of Agricultural Economics> Volume 56, Issue 2, 2007
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| Formato: |
6
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