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	Provedor de dados AgEcon (26) Ciencia e Investigación Agraria (2) Chilean J. Agric. Res. (1) Rev. Econ. Sociol. Rural (1) Electron. J. Biotechnol. (1) Autor Akridge, Jay T. (3) Denegri,Marianela (2) Reimer, Aaron (2) Schnettler,Berta (2) Sepúlveda,José (2) Thilmany, Dawn D. (2) Agbola, Frank W. (1) Alexander, Corinne E. (1) Andam, Kwaw S. (1) Anders, Sven M. (1) Annunziata, Azzurra (1) Avila,Richard (1) Baldwin, Elizabeth A. (1) Beltratti, Andrea (1) Bent, Martin J.M. (1) Bielik, Peter (1) Boehlje, Michael (1) Bortolotti, Bernardo (1) Briz, Julian (1) Caccavaio, Marianna (1) Mais... Palavra-chave Market segmentation (31) Marketing (12) Consumer/Household Economics (10) Food Consumption/Nutrition/Food Safety (7) Agribusiness (5) Cluster analysis (4) Demand and Price Analysis (4) Institutional and Behavioral Economics (3) International Relations/Trade (3) Q13 (3) Agricultural and Food Policy (2) Conjoint analysis (2) Consumer preference (2) Crop Production/Industries (2) Crop inputs (2) Distribution channel (2) Industrial Organization (2) Research Methods/ Statistical Methods (2) Retailer (2) Target marketing (2) Mais... Tipo do documento Journal Article (10) Conference Paper or Presentation (9) Journal article (4) Working or Discussion Paper (3) Report (2) Article (1) Info:eu-repo/semantics/article (1) Presentation (1) Mais... Ano 2021 (1) 2011 (3) 2010 (3) 2009 (6) 2008 (3) 2007 (2) 2006 (4) 2005 (3) 2003 (1) 2002 (1) 2001 (1) 2000 (1) 1999 (1) 1998 (1) Mais... País United States (26) Chile (4) Brazil (1) Idioma Inglês (28) Espanhol (2) Alemão (1)		Registro completo Provedor de dados:  AgEcon País:  United States Título:  Market Segmentation Practices of Retail Crop Input Firms Autores:  Reimer, Aaron Downey, W. Scott Akridge, Jay T. Data:  2009-02-15 Ano:  2009 Palavras-chave:  Market segmentation Target marketing Crop inputs Distribution channel Retailer Marketing Q10 Q13 Resumo:  The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers. Tipo:  Journal Article Idioma:  Inglês Identificador:  http://purl.umn.edu/53746 Relação:  International Food and Agribusiness Management Review>Volume 12, Issue 1, 2009 Formato:  34 Fechar

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