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	Provedor de dados AgEcon (12) Autor Lusk, Jayson L. (4) Asmus, Cheryl (2) Bell, Paul (2) Fields, Deacue (2) Loomis, John B. (2) Cevallos, Edgar (1) Cooney, Helen (1) Ehmke, Mariah D. (1) Gillespie, Jeffrey M. (1) Herring, Joshua L. (1) Hu, Wuyang (1) Hudson, Darren (1) Johnston, Robert J. (1) Karugia, Joseph Thuo (1) Makokha, Stella Nabwile (1) Marshall, Maria I. (1) Martin, James M. (1) Mayen, Carlos D. (1) Nalley, Lawton Lanier (1) Oluoch-Kosura, Willis (1) Mais... Palavra-chave Conjoint (12) Livestock Production/Industries (4) Q13 (4) Agribusiness (3) Beef (3) Demand and Price Analysis (3) Food Consumption/Nutrition/Food Safety (3) M31 (3) Marketing (3) Altruism (2) D12 (2) Demand (2) Drinking water (2) Health Economics and Policy (2) Validity (2) Willingness to pay (2) Agricultural and Food Policy (1) Best-worst scaling (1) Canola oil (1) Chefs (1) Mais... Tipo do documento Journal Article (8) Conference Paper or Presentation (4) Ano 2011 (1) 2009 (2) 2008 (1) 2007 (3) 2006 (3) 2004 (2) Mais... País United States (12) Idioma Inglês (12)		Registro completo Provedor de dados:  AgEcon País:  United States Título:  In-Store Evaluation of Consumer Willingness to Pay for “Farm-Raised” Pre-Cooked Roast Beef: A Case Study Autores:  Nalley, Lawton Lanier Hudson, Darren Rogers, Robert W. Martin, James M. Herring, Joshua L. Data:  2010-03-18 Ano:  2004 Palavras-chave:  Beef Conjoint Convenience foods Experiments In-store tests Surveys Livestock Production/Industries Marketing Resumo:  A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised pre-cooked roast beef product. Consumers were contacted in a grocery store and provided a sample of the pre-cooked product. Findings indicate there is a small, but statistically significant willingness-to-pay premium for the farm-raised product, suggesting that some product differentiation may result in higher prices for these products. The study outlines an approach to marketing research. Tipo:  Journal Article Idioma:  Inglês Identificador:  http://purl.umn.edu/59587 Relação:  Journal of Agribusiness>Volume 22, Number 2, Fall 2004 Formato:  11 Fechar

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