| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Before the Bricks and Mortar: A Case Study of a New Generation Cooperative’s Planning Process
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| Autores: |
Holcomb, Rodney B.
Kenkel, Philip L.
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| Data: |
2010-03-22
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| Ano: |
2004
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| Palavras-chave: |
Market entry strategies
“matrix” assessment
New generation cooperative
Strategic planning
Financial Economics
Marketing
Productivity Analysis
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| Resumo: |
To generate additional income for their members, many cooperatives consider forward integrating into processing activities. However, many market, industry, and economic issues must be considered before choosing a value-added processing activity to pursue. Gathering the necessary information to evaluate various processing opportunities is a considerable undertaking and may require the expertise of university personnel, economic development specialists, and possibly professional consultants. Using an Oklahoma new generation cooperative case study, this paper outlines a market assessment process for value-added ventures.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
0738-8950
http://purl.umn.edu/59607
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| Relação: |
Journal of Agribusiness>Volume 22, Number 1, Spring 2004
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| Formato: |
15
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