| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Canadian Orange Juice Imports and Production Level Import Demand
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| Autores: |
Liu, Yan
Kilmer, Richard L.
Lee, Jonq-Ying
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| Data: |
2010-05-21
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| Ano: |
2007
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| Palavras-chave: |
AIDS model
CBS model
Import demand
International trade
NBR model
Agribusiness
International Relations/Trade
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| Resumo: |
Import demand equations are estimated in order to identify the own-, cross-price, and volume elasticities that can be used to determine the best marketing strategy to increase U.S. orange juice gallons in the Canadian import market. This study uses the firm’s version of production differential, AIDS, CBS, and NBR models. An expansion of total Canadian orange juice import gallons using advertising favors the U.S. much more than it does the other three origins investigated— Brazil, Mexico, and ROW. A 1% increase in imported gallons of orange juice due to advertising will increase U.S. imports by 1.20% and Brazil’s gallons by 0.60%.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
0738-8950
http://purl.umn.edu/62281
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| Relação: |
Journal of Agribusiness>Volume 25, Number 1, Spring 2007
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| Formato: |
13
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