| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
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| Título: |
NEW VARIETIES AND THE RETURNS TO COMMODITY PROMOTION: WASHINGTON FUJI APPLES
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| Autores: |
Richards, Timothy J.
Patterson, Paul M.
|
| Data: |
1998-05-11
|
| Ano: |
1998
|
| Palavras-chave: |
Crop Production/Industries
Marketing
|
| Resumo: |
The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a base-scenario benefit-cost ratio of 11.98.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
|
| Identificador: |
647
http://purl.umn.edu/20784
|
| Editor: |
AgEcon Search
|
| Relação: |
American Agricultural Economics Association>1998 Annual meeting, August 2-5, Salt Lake City, UT
Selected Paper
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| Formato: |
17
application/pdf
|
