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Provedor de dados:  AgEcon
País:  United States
Título:  New Zealand Wool Inside: A Discussion Case Study
Autores:  Conforte, Daniel
Dunlop, Samuel
Garnevska, Elena
Data:  2011-09-01
Ano:  2011
Palavras-chave:  New Zealand
Wool
Ingredients marketing
Branding
Wool carpets
Case study
Agribusiness
Agricultural Finance
Community/Rural/Urban Development
Demand and Price Analysis
International Relations/Trade
Land Economics/Use
Livestock Production/Industries
Productivity Analysis
Teaching/Communication/Extension/Profession
Q13
Q12
Resumo:  The IFAMR is the Official Journal of the International Food and Agribusiness Management Association: www.ifama.org

The case study is aimed at discussing the strategic and organizational implications of recent value adding and branding initiatives in New Zealand’s strong wool industry with special attention to decisions by a group of farmers. The objective of the case study is to discuss (a) the value of past and current generic promotion campaigns in the wool industry; (b) the viability of recent private value adding and branding campaigns, as well as of the organizations behind such initiatives; (c) the likely impact of the initiatives in the economy of the farmers; (d) if farmers should invest in any of the value adding companies or not (d) if farmers should engage collectively in supporting any of the initiatives, and if so how. This case study can be used in advanced undergrads, graduate and executive classes.
Tipo:  Journal Article
Idioma:  Inglês
Identificador:  (ISSN #: 1559-2448)

http://purl.umn.edu/114716
Relação:  International Food and Agribusiness Management Review>Volume 14, Issue 3, 2011
Volume 14
Issue 3
Formato:  32
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