| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Building Individual Brands with Place-of-Origin Information: Implications for the Food Industry
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| Autores: |
Dentoni, Domenico
Tonsor, Glynn T.
Calantone, Roger J.
Peterson, H. Christopher
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| Data: |
2010-02-17
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| Ano: |
2009
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| Palavras-chave: |
Agricultural and Food Policy
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| Resumo: |
Growing segments of world consumers seek better quality, healthiness and larger variety in their food consumption (Verbeke, 2005; IDDBA, 2008). As part of this process, consumers’ attention for place-of-origin (POO) attributes as part of the demand of agri-food products is increasing (Grunert, 2005). The major dimension of POO attributes that have been studied in agricultural economics and marketing literature since the 1960s is country-of-origin (Dichter, 1962; Schooler, 1965; Peterson and Jolibert, 1995; Verlegh and Steenkamp, 1999; Balabanis and Diamantopoulos, 2004; Loureiro and Umberger, 2005; Ehmke et al., 2008) while in the last decade region-of-origin attributes have been studied separately, in relation with consumers’ values for tradition and authenticity of agri-food products (Kuznesof et al., 1997; Tregear et al., 1998; Van der Lans et al., 2001; Van Ittersum and Candel, 2001; Van Ittersum et al., 2001; Scarpa et al., 2005).
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/58007
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| Relação: |
European Association of Agricultural Economists>113th Seminar, September 3-6, 2009, Chania, Crete, Greece
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| Formato: |
39
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